Articles by "SEO"

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Showing posts with label SEO. Show all posts

Wayback Machine – is a term mostly known by the people who own or maintain a website. It is described as a digital archive of the World Wide Web (WWW) and the other information on the Internet produced by the Internet Archive, which is a non-profitable organization. Wayback Machine is a website that allows the netizens to see how a particular website looked like in between the period of 1996 to the present.

The Wayback Machine also allows access to the archived digital content. It works even the content is not available on the source website. The archive holds 10 billion web pages and it requires storage over 100 TB. If you want to see how your favorite website looks in the past, the preserved ‘snapshots’ here (in this website) will show you.

Best Internet Archive Wayback Machine Alternatives 2019

Best Internet Archive Wayback Machine Alternatives 2019
Best Internet Archive Wayback Machine Alternatives 2019
For instance, you can see how our website looked when it was created and various times all the way to the present. Even though some things were not shown, the variety and wholeness of the archive are outstanding. The Wayback Machine also has a special collection feature. It shows a few sites that were important to the early Internet and it is called as a ‘Web Pioneers’ collection.

Nowadays, people are using Wayback Machine to access the deleted data of the websites and to create business strategies. So, the Wayback Machine gives us the power to see the history of a website and its journey from the beginning. Now the question is, “What if doesn’t work?” Don’t worry, there is a solution and it is the alternative of Wayback Machine. Here comes, the Wayback Machine alternatives. There are a lot of internet archives available out but only a few made their way into the list of best. If ever goes down, you can make use of these internet archive alternatives.

Best Wayback Machine Alternatives:

1. is one of the best Wayback Machine alternatives. It is considered as a time capsule for web pages. It stores ‘snapshots’ of web pages even if the website disappears. But when it comes to saved and archived web pages, it doesn’t have any active elements and scripts. Though it is an old alternative, people love to use it because of it is user-friendly with easy navigation.

If you visit the website,, you can see two search bars. The first bar helps you to access the content of a particular website, code and its screenshots. With the second bar, you can share those screenshots and also download them.

2. is another best internet archive alternative to the Wayback Machine. It takes archived screenshots of websites from different times. As it is a cached website alternative, provides the accurate copy of how a website used to be earlier. It is also called as a time machine having over 250 million websites screenshots.

But in this website, one cannot access the code of things like its destination link. has the best interface and it also allows you to zoom the screenshots.

3. DomainTools:

DomainTools has an online web WHOIS service that helps the users to find complete information on a website. It also provides hosting-history and IP address records of the websites. DomainTools offers screenshot based internet archive service for free and hence, it made the list.

4. iTools:

iTools is somewhat different tool from other Wayback Machine tools. It provides the complete information of a website. Especially, it provides the popularity and the traffic analysis of a particular website. Database of ‘Alexa’ is accessed through this website. iTools also shows the competitors of the desired website.

5. Alexa:

It doesn’t need any introduction as people are familiar with this website. Alexa is owned by It provides the complete history of a website and also its browsing details. Especially, it gives the information about website’s ranking and keyword research for competitive analysis. You can also find data about the past visits, where it is frequently visited and the duration.

Apart from all the above details, one can view statistics like domain information, website’s age and referring domains in Alexa.

6. PageFreezer:

PageFreezer uses crawling technology which is similar to Google. It completely works on an automated process for taking the screenshots. The functionality of PageFreezer allows you to extend your business. The key features of PageFreezer are legal evidence, live browsing, digital signature, data export and web page comparison. Apart from this information, you can also see your competitors.

For this, you need to sign in. It is the most consistent and relaxed web history checker tool.

7. Stillio Automatic Screenshots:

The name itself suggests it is an automated screenshot service. Stillio helps to make daily screenshots of web pages. It provides features such as website archiving, trend tracking, website compliance, competition tracking and SEO tracking. It is so easy, just Archive, then capture and share the screenshots. But it is similar to PageFreezer, a limited edition Wayback Machine alternative.

8. Yubnub:

Yubnub gives you all the business related information of a website. The website is user-friendly and performs like a search engine. It allows to create and one can use commands that are mapped to web pages and web services.

These are the Best Wayback Machine Alternative Sites we picked and they are totally trusted and working fine. From all these internet archive alternatives, you can choose one which suits your requirements. If you find any other better sites apart from the above list and performing good, then let us know in the comments section below.

After I had a breakup with my co-partners I was left with only two blogs i.e All These two were my main blogs from which I had to generate revenue. I didn’t had any other blog which was generating revenue, also I stopped niche blogging as it was short term and I didn’t want to do anything for short term result. I am not saying you to stop niche blogging, I started niche blogging to make money fast, but now my primary goal is not instant income as we are already funded from Angel Investors. So, the main goal is to build some good products which can be automated.  Among these two blogs All India Youth was stuck in conspiracy for few reasons which I cannot disclose here. So, I paused working on that blog aswell. Now I was left with only one blog i.e All from which I should generate income. Ofcourse I was running few services from which I was making money but income generated from services is not stable. It can go up and down each month.

So, after a lot of brain storming I decided to work on my own blog All and get its rankings back to normal. After I started company I didn’t put much focus on this blog rather worked on blogs using which we can generate a system. Then I decided to use All only for branding purpose and stopped posting articles very frequently. If you have seen past few months my article count was less before. Later I started one more blog called All India Roundup, however I knew that its gonna take some time for this blog to perform well. So, even All India Roundup was not generating any income. To grow a company exponentially we need products that last for long run. For this reason I didn’t wanted to take any shortcut by building too many links(Black Hat Techniques) which might give results instantly but the blog will be dead after a month or two. I didn’t want that to happen.

How I Boosted My Blog Rankings Using these Advanced SEO Strategies

How I Boosted My Blog Rankings Using these Advanced SEO Strategies
How I Boosted My Blog Rankings Using these Advanced SEO Strategies

Why was All Penalized?

During my initial days of blogging, I was not much aware of SEO. I was learning SEO step by step. In this process I came to knew that a blog with good number of links does well with Search Engine Rankings. Then I started working vigorously on link building. For god sake my link building worked. My blog was doing extremely well with almost all the keywords. I was overwhelmed and didn’t stop the link building over there. I went for few more. I also ordered a lot of gigs on Fiverr and SEOclerks which gives EDU and GOV backlinks which are considered as most powerful backlinks in the past.

After that I have stopped link building as I was already doing pretty well with several thousands of backlinks. My blog did well for few days but slowly the ranking got down day by day. That was not all of a sudden, so I was not able to notice whether that’s a penalty or due to less frequency of posting. But it was actually a penalty that has been triggered on my blog i.e Penguin.

I had one more hit along with the penguin i.e my blog was deleted by blogger and I made a shift to wordpress. During the migration process I lost many articles resulting in lot of 404 and broken links.
  • Find out which Algorithmic change has lead to penalty on your site.

How did I Boost My Ranking?

Most of the people might think that my blog rankings is due to my content but that’s not the case. I do implement some advanced SEO strategies to keep up my blog with the competition.

Links are good but too many of them is Bad:

Backlinks were the reason why my blog ranked well. At the same time, the same backlinks lead to penalty. If you have links its good but too many links is bad these days. Its not about how many links you have but the quality of links are the key. You can get some links from whatever place you want and boost your rankings but the results you get by those random links is short lived.

Link Removal Process:

I decided to remove all the links that are bad or that looked suspicious for me. For this purpose I downloaded the complete list of backlinks from ahrefs and disavowed them using the Disavow tool.

  • I also used a tool called openlinkprofiler which helps you in finding bad links to your site using the LIS(Link Influence Score).
  • You can check my article on How to Disavow Links in Google Webmaster tool.
I disavowed almost 20,000 backlinks. That was a big risk but I decided to go for it.

Once I disavowed the links the results were not instant. I had to wait for few weeks to notice the results. To be on safer side I tweaked the site a little more.

Reduced the number of Ads Above the Fold:

As we all know there is a page layout algorithm which hates sites that have too many ads on top. I decided to go ad free and display ads only the articles that get majority of traffic from search.

If you see my homepage there are no ads. As my majority of revenue comes from sponsored adverts, I decided to go ad free on majority of the articles.

Fix Broken Links:

As you all know my blog was deleted by Blogger which results in lot of 404 errors. I used a plugin for wordpress called Broken Link Checker, this automatically detects the broken links and makes it easy for us to fix them right away.

Redirecting 404 Pages:

As I said my blog was deleted by blogger, so I was left with a lot of 404 errors. To fix this I used two more plugins called Smart 404 and Redirection. Smart 404 is one of my favourite plugins which automatically redirects to relevant pages whenever it comes across a 404 page.

Updating all the Old Articles:

Few of my old articles were outdated. Decided to update all of them. Updated all the old articles one by one with the help of my editorial team.

After I have made all the changes I waited for about 10 days and was hoping that things might work. Eventually the strategies which I implemented worked out for me. My rankings boosted back in Google. The main reason for the blog getting a hit was the Penguin due to bad backlinks. However, currently we are no more working on link building instead putting more efforts on Content Marketing.

These days we also noticed a lot of negative SEO on popular sites that are doing well with Search Rankings, all you have to do is just disavow those links and everything would be fine. Let me know your thoughts on the same in your comments.

How To Write SEO-Friendly Blog Post, Article, Product Description – In the past days, low quality keyword-rich contents could get ranked well with less effort. In fact, following spam methods, one could be successful very easily. But now the search engines are growing smart. They intend to show only relevant results on their search engines. Concerning about the matter, the search engine sensation ‘Google’ is rolling out many algorithm updates regularly. They started to filter their search results from December, 2000 but I think the most significant year for them is 2013. Till 19 August, 2013 the ‘Panda’ and ‘Penguin’ updates were effectively rolled out to hit upon website results with low quality contents and spam backlinks.

How To Write SEO-Friendly Blog Post, Article, Product Description

SEO (full form Search Engine Optimisation) is a game changer in Digital Marketing. Finding user intent and satisfying the website visitor should be the number one priority of publishers. Why? because it already is a number one priority of BIG GOOGLE. A few months earlier, Google reported that it has given publishers billion dollars in revenues using Google Adsense, which is just a part of Google income. Thus, to rank higher in Google, a blog post has to be User-Friendly, only then a good number of visitors can be received on a website which further leads to more revenue from the Google Adsense.

But in 20th August the same year, a new Google algorithm update ‘Hummingbird’ tingled all the search results. After every 3 or 4 months, a new update reveals to filter search results. It is almost unbelievable that many popular sites lose approx 90%-100% of their traffic instantly just because of these algorithm changes. So, the question is how to do proper SEO to prevent algorithm updates of all time? When it is about blog posts, how should we optimize these? I am actually not a search engine expert but I will advise to go naturally. Here I will focus on the major areas of blog posts that should be naturally optimized to beat Google updates.

How To Write SEO-Friendly Blog Post, Article, Product Description

How To Write SEO-Friendly Blog Post, Article, Product Description
How To Write SEO-Friendly Blog Post, Article, Product Description

The Major 7 Areas Where Blog Posts Need to Be Improved For Better Ranking Preventing Google Algorithm Updates

The Google webspam team intends to finish up spam and black hat tricks from their search engine. So, it would be 100% safe to naturally do a blog posting. The algorithm changes are to aware all the optimizers that quality matters. So, these tactics should be applied to cut a good result still doing a little SEO:

1.Proper Keyword or Niche Selection:

To get ranking, first of all we have to concentrate on the keyword. Again the relevancy matters, the keyword has to be according to your site niche. Because Google avoids irrelevant contents as well. As an example, if you have a technology based blog, generally there would be news about tech, computer, internet, freeware etc. A technology site with news and updates of health, meditation seems really irrelevant. That is certainly going to be punished by Google. So, make sure you choose a proper niche for your blog post. And for getting relevant keyword suggestions, you could use the keyword research tools. The keyword competitiveness has to match your site authority and page rank. A high competitive keyword would work effectively on a blog with high page rank and domain authority. But if you choose a high competitive keyword for your new blog having less authority and page rank, I would say, it is such as waste of time.

2.Keyword Rich Content Title:

The best place to targeted keywords is content title. Here you should try to include your keywords with keeping the title click worthy. It should be attractive enough to force readers to click on it as well as keyword rich. So, this type of title will fulfill your two purposes. First purpose: It will be looked like a great content for readers not for search engines. Second purpose: For being keyword included, it will help you to rank for your specific keyword. And it will be helpful if we could place the keyword at the beginning of the title if possible.
Title is the crucial factor and the amount of traffic you get to your blog via search engines or social media is highly dependent on your Title of the post.Make sure its well optimized and cachy to draw users attention.The ideal number of characters in a title is 70-80.

3.Writing Quality Content:

It always seems as a proverb that ‘Content is King’. I also believe in it because high quality contents are earnestly welcomed by search engines and readers. Do you know that sometimes a great content without optimization could rank for competitive keywords? However, it depends on domain authority but it is really possible. That’s why we should be focused on the quality. If you could produce a content with both quality and optimization, it is sure to get ranking ASAP.

4.Meta Tags For Search Engines:

Meta tags are the elements that help the search engines to know what the content is. There are two important tags ‘Meta Title and Meta Description’. There is a third one name ‘Meta Keywords’, but this one is now avoided by all search engines. The first two are must but I think, providing more information than required is not a bad practice. So, if we provide all of these threes, it will be great. Please keep in mind the Meta Title should contain less than 60 characters and Meta Description should contain less than 160 characters. Because these are the Meta character limits whose support in almost all search engines. One important thing that we have to include our keywords both in Meta Title and Meta Description. There is no limit for Meta Keywords but it is effective to have only 2 or 3.
Meta Description for search is a must factor to rank well in search engines for targeted keywords.I would recommend you to use 200 characters for meta description.

5.Maintain The Safe Keyword Density:

It is a common fault where we always fall. Some people believe that using keywords again, again and again will boost his keyword ranking. But after Google updates, these types of work will be looked like keyword stuffing or keyword spamming. In a result, the site could get a penalty or decrease in his ranking. So, we must maintain a safe keyword density and it should be between 2%-3%. Instead of using a keyword many times, we can use synonyms which are called LSI keywords. These keywords will make the content delightful to read and however, it helps to rank for many keywords.

6.Optimize Images:

Images are one of the best SEO elements where we can safely place a keyword. In the image Alternative Tag or ALT Tag, we should include keywords and also maintaining a quality. That will make the image search engine optimized which would be a great advantage for SEO.
  • Do check how to optimize Images properly.

7.Use of Heading Title Tags:

In SEO content, we can get the highest advantage from the heading tags like H1, H2, H3 etc. But, we should learn perfectly how to use it. Just divide your content into paragraphs and make titles with H1, H2, H3 etc. And don’t forget to include keywords in the heading. Because the search engines give the important most to the H1 and H2 heading title tags. So, the larger contents will be easy to read, the readers will be able to learn which part of the content provide which types of information. But make sure, you use only one H1 tag because there is a limit for having one H1 for one page. But you can use H2-H6 tags for multiple times. But for keeping quality, it is recommended to use the minimum number of heading tags.

Final Words About Writing SEO Blog Post:

If having any queries related to How To Write SEO-Friendly Blog Post, Article, Product Description, please make sure to comment below. A successful blogger always leads the natural quality of writing SEO blog post. So, my advice is, first think about quality and then do SEO. Because the content will be read by human readers. So, always care about your readers not about search engines. If your content could make your readers happy, it will be enough to impress the search engines. And that is the key to beat all Google updates.

10 Tips for Writing SEO Friendly Blog Posts

So, now that you have a better understanding of what is an optimized blog post and what is not, let’s see how to ensure (before you hit the publish button), that your blog will be SEO friendly.

1. Think before you start writing

The content should be attractive enough so that the readers can directly link their needs with your article. And purpose of the article should be clear and also write what should be the user is going to have at the end of the article. They should know the complete gist of your article in one shot so that they read the whole article with interest.

2. Create the structure of the blog post

The next step is to write down the structure of your blog post. By structure we mean to define the different parts of the post.

Splitting a blog post into various parts, can make writing easier. It’s faster and more efficient to write 200 words to cover a specific part of the post, rather than trying to write larger sections.

HINT: This is particularly useful when you don’t have the time to finish the post in one sitting. Once you have the structure ready, you can work on the different parts independently of each other without needing a lot of time to re-generate your focus and organize your thoughts.

3. Craft the title and URL

seo guidelines for blog post titles

The next step is to decide about the title of your blog post and the URL.

I know that some bloggers prefer to do this step first and then create the blog structure, but I found that it’s easier to come up with the title once you have a good idea of what the post will cover.

If you feel that you need to work on the title first and then the blog structure, then by all means follow what is more efficient for your case.

Writing a good and interesting title, is a very important step for SEO purposes and user friendliness.

A good title should have the following characteristics:
  • Has a character length between 55-60 so that it is shown without breaks in the SERPS.
  • It includes your target keyword (but not keyword stuffed)
  • It accurately describes the content of the blog post
  • It is interesting to make users click your entry when displayed in the search engines results pages.

4. Use headings correctly

A well optimized blog post, follows these rules when it comes to headings:

There is only one h1 tag on the page – This is usually the same as the <title> of the post, although it doesn’t have to be the same.

5. Keep your paragraphs short

Don’t just through large paragraphs on a page and hit the publish the button.

There is a good possibility that the majority of your readers are on mobile so make it easy for them to read the content.

6. Add links when it makes sense

Whenever you write a new piece, try to ‘associate it’ with already published blog posts on your blog, by adding internal links.

. Do make use of keywords (but not keyword stuffing)
Having your target keywords (and variations) in your blog posts will not get you into trouble, in fact it is recommended to do so.

As I mentioned in the beginning of this post, what is not recommended is keyword stuffing.

8. Optimize the length of your blog post

Studies have shown that longer posts perform better in search and they tend to receive more likes and mentions in social media.

While this is true, it does not mean that shorter posts will not rank well. What is more important is the quality of the content and not the quantity.

You should understand that when writing a blog post for a particular topic, you are in essence competing with hundreds of other posts that are already published about the same topic.

9. Optimize your meta description

In point 3 above, I have talked about optimizing the Title and URL of a post; it is equally important to optimize your meta description.

The description tag is a summary of the post in less than 156 characters. Google may choose to show your description in the results so it has to be informative and interesting to encourage users to click your link and visit your blog.

10. Optimize your images and other media elements

Images, graphs, infographics, videos, statistics and other media elements, make a blog post more interesting to read and enhance the quality of the content.

Although Google has made it clear that they cannot yet understand the context of an image or video (while crawling a page), yet many webmasters fail to follow the rules of making their images SEO optimized.

How to write SEO friendly blog

SEO (Search Engine Optimization) is one of the important factors which directly affect the ranking of any blog in search engine. Many bloggers basically don’t care about SEO; they just go with the flow like they choose search engine responsive theme and publish their article.

Higher search engine raking not only depend on the blog theme, but it majorly depends on the title of the blog post. It may happen that some of your articles are popular and some are not.

Analyzing the keyword of the article

Analyzing the keyword is basically the first step to write SEO friendly titles. You can find the titles by yourself or many online tools are available for making this task easier and smoother.

When you use any of the tools, and probably check the competitions number of results appears. After analyzing you will come to know what should be the keyword for getting more blog traffic.

Structure of your blog

You should create a proper structure like in the beginning introduction should be powerful enough and the body with full description and lastly the conclusion. The structure is something you must keep in mind after keyword selection.

 Make use of paragraph

In most of the blogs we have seen that many paragraphs are there and every paragraph state the similar thing, you should avoid these only use paragraphs that state something new. It means every paragraph should state something new. There should be a reason for making new paragraph. You should analyze what is the main idea of each paragraph. You should be able to grasp the idea in single sentence.

 Make use of headings

Heading is the most important part because they are important for readability but at the same time SEO. Heading helps any search engine to grasp the long content and thus increase your ranking. If you want individuals to find their way in your blog you can also add subheadings. Subheadings will help individuals to scan your article and make the entire structure cleaner.

Make sure that the keywords which I have described in the start should be the part of subheading.

Make use of signal words

Signal words help to grasp the idea of nay article in a quick shot. No can get the main idea by the word itself. Signal words should be promising so that user can get involved in the article.

 Knowledge gathering

Let other people read your post before publishing. Discuss about the post and work based on the feedback received.

 Length of the article should be compact

Your article should be qualitative not quantitative, it means article should not be too long It might get scare users. And use the search term 3 to 6 times in your article.

Add the content on daily basis

Adding regular content in your blog might help you to sustain your page ranking to a great extent.

Today seems to be a happy Blogger day for BlogSpot user as BlogSpot added some of the advanced SEO options for Blogger blogs. We will dive into all the new feature in details after a break but let me start with few important relevant talk.

Whenever we pitch about BlogSpot Vs. WordPress, we always give WordPress an edge in the terms of SEO. By adding new SEO features in BlogSpot, Google have fixed the SEO difference by a great extent. Though, this is not going to be “The changes”, which will make me suggest you to stick to BlogSpot for Professional Blogging. But, all the new changes are undoubtedly deserve an applause as after years, BlogSpot bloggers got much-needed SEO love.

So, let’s not waste our time and learn about all new features and how to use it.
Tips For BlogSpot SEO Advanced SEO : Robots.txt, Meta Tag  Tips For bloggers
Tips For BlogSpot SEO Advanced SEO : Robots.txt, Meta Tag  Tips For bloggers

How to Enable BlogSpot Advanced SEO settings?

Login to your Blogger dashboard and under settings > search preference you will find all the new SEO options which are added by Blogger team. You have to enable all the settings one by one, and my suggestion is to read this guide seriously else a wrong settings (BlogSpot Robots.txt), may lead to complete de-indexing of your blog.

I don’t mean to scare you, but all I’m saying is it’s time to get serious as Google wants to take SEO very seriously. Period!.

Tips For BlogSpot SEO Advanced SEO : Robots.txt, Meta Tag  Tips For bloggers

In this iteration, here are new SEO features added by Blogger team:

  • Description meta tag:
  • Custom 404-page message
  • Custom redirects (Redirect 404 pages to any page on your blog).
  • Custom robots.txt
  • Custom Robots header tags
  • No follow tag, open link in new tab

Lets Dive into World of BlogSpot Search preference settings:

Lets, look into all the feature one by one and my suggestion implement it on your blog for better search engine optimization of your Blogger blog.

On Page Search Engine Optimization Tips For Blogspot

Below are the tips and tricks that will be beneficial for you to optimize your blog for Google and other search engines. Read them carefully and apply all of them on your blog to make your blog lovable and trust worthy for search engines.

Custom Robots Header Tags

There are some settings for bloggers that they can personally do for their blogs to make their blogs more SEO friendly. Custom Robots Header Tags setting is one of them. It’ll be beneficial for you to use custom robots headers tags correctly. It’s easy to manage these settings. Read this tutorial to setup custom robots header tags for your blogspot blog now.

Custom Robots.txt

Search engine bots like Googlebot (Web Crawling Robot of Google) needs some guidelines on how they have to crawl and index our blog. We can prevent some non-important pages labels pages from indexing in Google to protect our blog from duplicate content issues. add custom robots.txt file in blogger.

Optimize Blog Post Titles

If you just started your blog on blogger’s default template, then definitely you’ll not be aware with this fact that your post titles are not properly optimized for search engines. You need to do some editing in your blog template to make your post titles properly optimized. You will see a noticeable change in organic traffic of your blog after making this change.

Image Optimization

You may definitely notice relevant images between the posts on many blogs. Images not only enhance the look of our content, but it also plays an important role to optimize our blog posts. If we make effective use of images in our blog posts, then we can attain extra traffic from search engines.

Internal Linking SEO

Many bloggers fail to optimize their internal links or even they don’t link their posts to each other internally. This is really a big mistake that we must avoid. Internal linking not only increases our blog page views but also help our posts to rank well in search engines. If you are also doing the same mistake, then you must need some tips to optimize your internal links.

Search Engine Submission

When we are ready with our blog optimization, then we need to submit our blog in Google’s webmaster tool. Verifying and submitting our blog in Google webmaster tool helps it to get indexed in Google super fast. It also tells about our blog issues like broken links, HTML improvements etc that we must try to resolve. We just need to verify our blog ownership and submit a sitemap. That’s it. If you have not added your blog GWT, then I recommend you to read below tutorial.

Improve Your Blog Load Time

If your blog takes lot of time, then visitors will go back and never come back again. It will increase bounce rate of your blog and you’ll lose your valuable traffic. Search engines give more value to fast loading blogs because they want to build best user experience. That’s why it’s very important to optimize blog loading time. I have shared some best tips that can help you to enhance your blog’s loading speed.

Format Blogger post URL link

Permalink plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks:

Keep the number of characters in post title to 50

Remove Stop Words from permalink (Ex: A, An, The)
While writing a blog post, you have the option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is just to use Keywords in your permalink. (Don’t make it look spammy). While writing the blog post, you get the option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish.

Description Meta tags:

This is where you will be explaining what your blog is about. An informative description within 150 character will help readers to understand about your blog and will help you to get more click from search engine. Also, from SEO perspective, I would suggest you to use your main keyword here in BlogSpot meta tags description. For ex:

ShoutMeLoud is a Blogging hub for Bloggers and Internet marketers to learn about tricks of Blogging, WordPress, Affiliate marketing, SEO and how to make money online.

Make sure you explain about your blog within 150 characters, as search engine ignore characters after 150. Once you enable this feature and added meta tags after search engine bot recrawls your site, search engine will show your meta description like this in search engine:

Custom 404 message:

A 404 page is usually a mistyped pages or a visitor land on a page, which doesn’t exceed. This custom 404 message will let you create the custom HTML message, which you can display on your Blogger 404 pages. Now, it’s time for you to use your creativity and design something awesome.

Custom redirects:

This is very useful when any 3rd party site linked to your site and added a link that doesn’t exist or if you remove a page and want to redirect the traffic. You can use Google Webmaster tool to find all such 404 pages and set the redirection. It might be a little lengthy process, but in some cases it is very useful to tap the missing traffic and convert them into real traffic.

Nofollow/Open in new tab:

Before, I go into detail of this post, my suggestion is to read my post on Bounce rate, and that will give you enough idea about why opening external links in the new tab is important. Now, whenever you link to a site from the post editor, it will give two new options: Add the nofollow attribute and Open in new tab.

If the word, nofollow sounds like a rocket science to you, read my post on why you need to add nofollow tag to a link. Earlier, we used to add nofollow link attribute using HTML, but this new one click link addition will make the task very easier. My suggestion for you is to use nofollow link attribute only when you have to link to irrelevant domains and pages that you don’t trust.

Read: Understand Dofollow-nofollow

For example: use it, when you are writing about some anti-hacking trick, and you have to link to hacking sites for giving examples.

Robots.txt for BlogSpot:

Well, this is one part of new BlogSpot SEO setup, which I want you to use it carefully. A wrong, settings may lead to deindexing of a big part of your site. A Robots.txt file is used to stop search engine bots from crawling the “Not so important” part of your blog. For example, Search pages, archive pages and so on.  If you are new to Robots.txt, this video by Google Engineer, Matt Cutts will give you enough basic info about BlogSpot robots.txt
In nutshell, I suggest you to use Robots.txt to point to your sitemap URL and control No-indexing by noindex tag in custom robots meta tags. For more information, read official page on BlogSpot robots.txt. I will cover a detailed info on Blogger robots.txt in coming days.

Maintain the keyword density

Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogpost SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.

Blogspot proper labels and related posts

Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by an example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.

Format Blogspot images for SEO

We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plugins but in BlogSpot, this needs to be done manually. You should insert them manually after uploading each image. Here is ShoutMeLoud popular guide on Image optimization for SEO.

Provide meta tags

Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.

Provide good title, description, and footer text

The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.

Nofollow external links

Nofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website. In Blogger, you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link. Also read: How to add nofollow link attribute to any link.

Format comment section

Blogspot is Google’s baby blogging platform, and if you do it right probably, you will be doing great regarding traffic. Always get your basic right.
If you like this article, don’t forget to tweet and stumble. Further, you might like to read Following articles for Blogspot blogs:

I hope this guide will give you a much better idea about BlogSpot SEO, though my suggestion would be when you think you are ready with Blogging and had enough experience on BlogSpot, move to WordPress. Here is a wonderful guide for WordPress, which will help you to get started.

Google SEO (in 2019): Backlinks, OnPage, RankBrain, CTR, Title Tags – Importance of Backlinks in Google Rankings In 2019, Importance of OnPage SEO in Google Rankings In 2019, Importance Of CTR (Click Through Rate) in Search Engine Optimisation In 2019, Importance Of RankBrain In Google, Yahoo, Bing Rankings In 2019, Search Engine Optimisation In 2019 (Conclusion), Google SEO (in 2019): Backlinks, OnPage, RankBrain, CTR, Title Tags
Google SEO (in 2019) Backlinks, OnPage, RankBrain, CTR, Title Tags
No one on the planet earth can decline the fact that Trend of “Search Engine Optimisation,” precisely Google SEO, is increasing exponentially on the yearly graph. Google SEO in 2010 AND Google SEO in 2019 has been/ will be totally changed. (Note: Google is the largest search engine in the universe, thus, in this post, by search engine, we will refer to GOOGLE mainly.)
Undoubtedly, the reason is progressive alterations in the algorithms of Google or other Search Engine Giants. According to existing search engine optimisation gurus in the industry, there are more than 200 ranking factors to get higher rankings in Google.
But like another filtration processes in the market, Google also has three factors that are most preferred while assigning higher appearance in SERP (Search Engine Results Page). These are – content, backlinks and RankBrain. In an essay, Bill Gates in 1996 wrote “Content Is King,” and, after that, this quote of Microsoft Co-founder has gone viral. Viral and useful enough that it became of the major ranking factor of 1998 founded Search Engine Giant – Google. In the real world, it’s not content ONLY that will bring you higher rankings. Actually, it’s a mixture of all, mainly these three. Basically, content should be written in a manner that it satisfies a Google visitor.
Indeed, Google works on the most basic and crucial marketing strategy of all the time and is applicable to all the private and publicly held companies of this world i.e. USER SATISFACTION. When a visitor searches for any term in Google, algorithms of a search engine work in a manner of further sending that visitor to a website which can fully satisfy that customer. In a major way, ranking factors of the Google can be divided into following categories – Off-site webspam factors, On-site webspam factors, Brand Signals, Special Google Algorithm Rules, User Interaction, Backlink Factors, Site-level factors, Page-level factors and Domain Factors.
Domain factors mainly include- Country TLD extension, Penalized WhoIs Owner, Public vs. Private WhoIs, Exact Match Domains, Domain History, Keyword in Subdomain, Domain Registration Length, Keyword as the first word in Domain, Keyword appears in Top Level Domain and Domain Age.
Here, Page Level Factors mainly includes – Useful content, parked domains, user friendly layout, Page age, quantity of other keywords Page Ranks for, too many outbound links, priority of Page in Sitemap, Bullets and numbered lists, Reference and Sources, URL string, keyword in URL, WordPress Tags, Page category, human editors, URL path, URL length, Page’s PageRank, Domain Authority, HTML errors/W3C validation, affiliate links, reading level, broken links, Quality of internal links pointing to a page, Number of Internal links pointing to a page, multimedia, number of outbound links, content hidden behind tabs, helpful “supplementary content”, Hidden content on mobile.
Mobile SEO now matters more than anything thus – mobile usability, mobile-friendly update, syndicated content, grammar and spelling, outbound link theme, outbound link quality, Keyword in H2, H3 Tags, keyword prominence, historical page update, magnitude of content updates, content recency, Image optimisation, Rel=canonical, duplicate content, Google Hummingbird, entity match, use of AMP, page loading speed via Chrome, Page loading speed via HTML, page covers topic in-depth, LSI keywords in Title and Description Tags, Latent Semantic Indexing Keywords in Content (LSI), Keyword Density, Table of Content, Content-Length, TF-IDF, Keyword Appears in H1 Tage, Keyword in Description Tage, Title Tag Starts with Keyword, Keyword in Title Tag.
Importance of Backlinks in Google Rankings In 2019 One who has the perfected the art of Backlinks Building in search engine optimisation is the real master of SEO. Backlinks have been one of the most powerful signals which let the google know about your authority. Way three-four years back, Backlinks definition for Google was – the number of websites pointing a link to yours. But the definition has changed a bit in 2018 (will be changed in 2019 as well). Now Backlinks are counted as the number of authorised relevant pages/ websites pointing a natural link to your website. Both, if pages and websites are relevant, it’s best.
Even if the website is not in your niche and page is, it’s better (and will work). Supposedly, a news website like Washington Post is linking back to your Dog’s niche site. Although, the category of both the websites is not exactly the same. Yet, a dog news article on Washington post like “Noah’s Ark except it’s a school bus: Truck driver rescues 64 dogs and cats from floods of Hurricane Florence” if links back to your Dog niche article, it’s far far better than high authority backlinks from irrelevant niche websites. Thus, here’s what you need to take care of while guest posting also.
Earlier comment backlinks, profile backlinks and other spammy methods used to work. But, with the passage of time now, mainly editorial links matters the most. Earlier many bloggers while going for event blogging used to prefer Site Wide links. And, now, Google challenges you to take any on your long-term blog or even for a long time on event blog. Doing this may let your event blog blast even before the occurrence of the event. Then what works these days? Now, editorial or contextual links (with a very fine line between the facts that they are natural or they look natural) works best these days.
But, with the passage of time, even in 2019, the way Google count these editorial or contextual links may change. Thus, mainly Google SEO in 2019 will tend to unspammy methods directing in most possible user satisfaction. That is what RankBrain is made for. RankBrain is all the time LIVE working Google’s specially designed Artificial Intelligence-based Algorithm that keeps only and only – USER SATISFACTION in its machinery mind. Moreover, link juice flows from page to page. Thus, the webpage that links to you should also have high authority, natural, good and relevant backlinks pointing to itself.
Importance of OnPage SEO in Google Rankings In 2019 The term search engine optimisation OR (Google SEO 2019) is mainly divided into two portions i.e. OnPage SEO and OffPage SEO. According to SEO gurus in the market, major factors that leads to better On Page Search Engine Optimisation are boosting dwell time, posting long content, using social sharing buttons, Image optimisation, Sprinkling LSI keywords, boosting site speed, using internal links, using outbound links, using responsive design, dropping keyword in first hundred words, wrapping subheadings in H2 tags, dazzling with multimedia, wrapping your blog post title tags in H1 heading, adding modifiers to your title, starting title with keyword, using SEO friendly URLs.
Social Signals matters a lot. Not only in increasing the Moz’s domain authority or page authority but also helpful in Higher Rankins in the search engine. What is Google’s Take on this? In general, when a visitor reads an article on the web page of the site, he/ she lefts out without sharing the content. But there are times when the content is shared. And, this only happens when the writers have put enough efforts to make that article insanely awesome. In such a case, one who has read the content holds a wish that such awesome article should also be read by his/ her friends, family or others.
And, the good news is that – Google consider this signal a lot. When algorithms of Google observes how happy the user is from this article, content automatically tends to rank higher in Google SEO (Note: this will undoubtedly work in 2019 as well). Apart from that, make sure to sprinkle LSI keywords or Latent semantic indexing keywords in your blog post.
Not so expert person will now directly ask where to find these LSI keywords. It’s insanely simple. Just type and search your keyword in Google. Scroll down till last.
In the end, you will find written over there as Searches related to “keyword you have entered”. Just below that, a number of related keywords are given. You must make sure to sprinkle these keywords in your content with meaningful sentences. Like for OnPage SEO, LSI keywords (here in India at the time of writing this piece of content are) – On Page SEO Definition, On Page SEO Checklist, On Page SEO Techniques, On Page SEO 2019, On Page SEO Checklist 2019, What Is OnPage SEO and OffPage SEO, On-Page SEO Techniques 2019. Here’s you must be able to observe a pattern that all LSI keywords are either related to or revolve around OnPage SEO keyword.
Also, make sure to type in your focus keyword (if you are using the Yoast plugin in WordPress), OR, your target keyword in the first 100 words in a super meaningful manner. To increase the page of time, which is another most important Google Factor to stay at its position in 2019. make sure to put in a number of images/ videos and other multimedia. Why? because of all the bloggers in the house, Google only asks one thing to have – please, please, please create an engaging and compelling content.
Importance Of CTR (Click Through Rate) in Search Engine Optimisation In 2019 First of all, just remember that here we’re mainly talking about Organic CTR and not Adwords CTR. Although, indirectly, both are one and the same thing and have a common goal of receiving maximum possible clicks. Increase CTR always also led to higher rankings. Even in the case of earnings from Google Adsense, increased CTR leads to higher RPM, thus, more earnings. But an excess of everything is bad. Excessive inorganic CTR in google adsense may lead to permanent ban of your Google Adsense Account even without a proper warning. So, let’s ultimately understand the science behind “How Higher CTR helps in Greater Rankings.”
When a visitor searches for the keywords in Google, he/ she have a number of websites to go through. And, needless to say, maximum of them click on the website which is at the top. But, here is a game changer i.e. TITLE TAGS. Now, how title tags matter is – more appealing it is, you’ve greater chances of clicking through. How? here is an example. Supposedly, a student has taken JEE Mains examination and waiting for the results. (Note: JEE has a full form of Joint Entrance Examination which is an engineering entrance examination in India for admissions into Indian Institute of Technology (IIT) for various UG and PG courses.)
Now at number 1 and 2 position are those websites who have not updated their page about the latest news according to which JEE Main 2019 Result has been announced. Thus, their title tags look something like this – JEE MAIN RESULTS 2019 RELEASING SOON ONLINE ON OFFICIAL WEBSITE. Now, on the other hand, website at the third position looks something like that – JEE MAIN RESULTS DECLARED FOR SESSION 2019, DIRECT LINKS AVAILABLE HERE. Hope you can see the difference. Since the third link is more updated, latest and holds greater user satisfaction.
Thus, now JEE Main students are more likely to click on the website on the third position. Here the game begins. As soon as RankBrain starts observing that third website is getting more clicks in comparison to first and second, it will put the third website on the first position and will shift remaining ones accordingly. Because Google will wish it’s other users also see that web portal first which is loved by the most in this field. This will indirectly lead to an increase in the Click Through Rate for that website which can also be checked with a detailed analysis in the GWT or the Google Webmaster Tools.
Following this example, you may have learnt the importance of alterations in your Title Tags. But, just apart from the user satisfaction, there is one more tip regarding Title Tag. Make sure to include your target keyword while publishing your article in your Title Tag. That’ll help Google recognize what your content is all about. Keeping these details in mind, you can increase your CTR at the minimum to 20% just be implementing the tips. The world knows that before clicking on your post link, visitors also go through Meta description, thus, take care of that as well.
Importance Of RankBrain In Google, Yahoo, Bing Rankings In 2019 As already discussed above – DWELL TIME, CONTENT SATISFACTION and CTR is the three most important factors based on which RankBrain works. And the interesting part is – All the three are related at a point. Here’s how – if you have a very well designed Title Tags, undoubtedly, you’re going to have an awesome Click Through Rate. Now, since the search engine’s visitors have already clicked on your website, they should stay for a longer time. Longer the better. The more visitor stays, it gives a signal to the  RankBrain that whatever is written on this page is extremely useful, that is the reason visitor is not leaving that page in a short time.
This time, user spending on your website irrespective of the fact whether it is – Average Time On Page OR Average Session Duration of the Page is known as the Dwell Time in the SEO or Bloggers Market. As of now, when it comes to Google SEO 2019, nothing matters more than RankBrain. In short, to have higher rankings, thus to get more visitors, your website should be an apple of the eye of RankBrain machinery AI-based algorithm. And, that is only possible when you create a compelling content overall.
In a complete in-depth analysis of RankBrain, SEO experts like Brian Dean put in front of the public that it not only filters the SERPs or Search Engine Results Page but also, understand the search queries or Keywords. In simple words, as soon as a person types in the keyword, RankBrain starts recording and analysing the procedure. It takes keyword as a concept more and keyword less. It observes the Google’s visitor practice. It will rank the website which satisfies that user and will downrank which does the opposite.
Search Engine Optimisation In 2019 (Conclusion) Besides, everything that is mentioned above. In 2019, SEO will change a lot, but basic was of getting higher rankings naturally won’t die. Once practiced all the above mentioned ones on your website, at the minor levels, also make sure to scrutinize through – temporary link schemes, reconsideration request, disavow tool, google dance, Google Sandbox, Selling Links, manual actions, links from articles and press releases, unnatural link spike, “Poison” anchor text, links from the Same Class C IP, Widget links, low-quality directory links, Unnatural Links warning, linking domain relevancy, link profile with high% of low quality links, penguin penalty, unnatural influx of links, Meta Tag Spamming.
And, this one you may not know about – IP address flagged as Spam, Excess PageRank sculpting, autogenerated content, affiliate sites, Fred, hiding affiliate links, ads above the fold, doorway pages, gibberish content, site-over optimisation, interstitial popups, popups or “distracting ads”, redirects, Links to bad neighbourhood, Panda Penalty, brick and mortar location, Brand Mentions on top stories, unlinked brand mentions, legitimacy of social media accounts, known authorship, official LinkedIn company page, site has twitter profile with followers, site has facebook page and likes, Brand + keyword searches, Branded searches, Brand name anchor text, payday loans update, Single site results for brands, easter egg results, image results etc.
Shopping results, big brand preference, top stories Box, local searches, transactional searches, domain diversity, DMCA complaints, YMYL Keywords, Google + Circles, safe search, Geo Targeting, Featured Snippets, user search history, user browsing history, query deserves diversity, query deserves freshness, dwell time, number of comments, chrome bookmarks, blocked sites, pogosticking, repeat traffic, direct traffic, bounce rate, organic CTR for all keywords, Organic Click through rate for a keyword, RankBrain, sitewide links, quality of linked content, word count of linking content, forum links, number of outbound links on page, TrustRank of linking site, Usage, links from 301.
And, user-generated content links, reciprocal links, natural link profile, links from real sites vs. Splogs, Backlink age, co-occurrences, linked to Wikipedia Sources, link from Authority sites, links from Hub Pages, negative link velocity, positive link velocity, keyword in title, page level relevancy, linking domain relevancy, link location on Page, link location in content, country TLD or referring domain, link title attribution, internal link anchor text, excessive 301 redirects to page, contextual links, Sponsored links or other words around links, diversity of link types, nofollow links and Home Page Authority etc. Links from ads, Guest posts, Links from expected websites, links from competitors.

July 20, 2017 , , , , ,
Use the proper keyword & you will get more search engine traffic.
The Importance of Keywords in SEO: A Beginner’s Guide
Optimize your website/blog keyword & it would help you rank faster.

How many times have you got such advice when you have started to learn about SEO? Keywords are the first thing that you should know & learn about when start to optimize your blog SEO.  This guide is written for a beginner like you to understand the most fundamental concept of SEO & i.e. Keywords & their importance.
Let’s start with the basics & if you have been blogging for a while,  your 95% of traffic is coming from 5% of your posts. What I meant to say, you will be getting maximum search engine traffic on few hand-picked post of yours. Have you ever questioned why these posts are getting so much traffic? You must have done something right.
Isn’t it?

The reason is, unknowingly some of your post are ranked on the first page for keywords that are highly searched by users globally or in a specific region of the world. The thing that you need to think here is, who is the one ranking your content? By the end of the day, it’s a machine language (Algorithm), which looks for certain signals to rank the content.

When I say ranking of the content, what do I meant by ranking? In this context, it meant ranking for a specific keyword. Let me simplify the example for you.

You can go to SEMRUSH site & type your blog address to see which keyword your blog posts/pages are ranking for.

Try to understand the concept from the image. (Even if you don’t understand 100% of it at the first time, don’t worry as this is normal for a beginner).

Keyword: This is the Keyword, which is driving traffic to a specific URL of my blog. (We also call it target keyword, or keyword one is trying to rank for).

Pos.: Position of the keyword in Google search. Your target should be rank on the first page of the Google for your target keyword.

Volume: This is another important aspect as it helps you to understand how many people are searching for a keyword in a month. Try to see this as more human than in technical term. When you go to Google to look for a solution, similarly others look for a similar solution, but they may be using a different term than yours. Google keeps a data of how people are searching & let you see the number of monthly searches for any keyword. This way, you will be able to find the keyword that gets more searches than a keyword that gets fewer searches. In the above example, you can see two similar keywords have a considerable amount of difference in monthly search volume:

I will let you know how to target keyword at the later stage, but at this time try to grasp the most fundamental part of SEO.  While we are on it, you also need to understand two more terms:

Short tail Keywords: Short keywords those are 1-3 words. Ex: Make money blogging, Professional email
Long Tail Keywords: More specific keywords that could be three words or longer.Ex: How to make money blogging, How to get professional email
Any words are qualified as a keyword when it has a considerable amount of searches (Search volume) in a month.
Long tail keywords are more profitable as you will drive more targeted traffic & your chances of ranking on the first page are higher. More on this later, for now understanding the all the terms is more important. If you have missed something, it’s ok to go back & re-read the concept of Keywords in SEO.

It’s true that writing quality posts will help you to drive traffic, but have you ever asked yourself why you are still not ranking in Google searches for any keyword, or why your quality posts stop getting traffic after some time has passed?

What is the importance of keywords from the perspective of SEO?

If you have understood the basic concept of Keywords, now let’s dive into a little deeper into it. When we SEO optimize a blog post or a web page, we have the option to define our target keywords. This is most commonly known as Meta_keywords. Back until 2012, it was important to specify Meta_keywords (Keyword you are targeting), but in 2017, it’s not of any use. The search engine has become smarter to auto-detect keywords & rank your pages automatically.

Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because many bloggers who are new to blogging or article writing add lots of keywords in their posts.

For example, one would write the following meta keywords for this post that you are reading: “keywords tips, SEO, keyword research”, and so on.

Now ask yourself – would anyone who is searching for “keyword tips and tricks” want to see this article first? Personally, I would not like to rank for these keywords, because people will land here and then leave the blog. This will impact my bounce rate, and also my average time on site.

How to start with keyword research:

Keyword research is the process of finding the right keyword in your niche. This step is important if you wish to grow your blog/website in a shorter span of time & make money. There are various ways by which you can find keywords & here I’m outlining few based on my preference.


This is an online tool that let you find great keywords, or you can also put in URL of a website, & it would show all the keywords that website is ranking for. (See the 2nd screenshot of this article, which is taken using SEMRUSH).

A good idea is to start by picking the top blogs in your niche & add it to see which Keyword those sites are ranking for. From here you just need to start building unique & high-quality content around those keywords. This is a paid tool but you can get 15 days free trial, which is worth $150 using this link.

Keyword tools:

  • Keyword planner tool (This is free but not as simple as SEMRUSH)
  • Ahrefs: This is an alternative to SEMRUSH which is also popular among SEO users.

How to use Google instant search for quick keyword ideas:

You can also use Google Search to find your target keyword, like this. Google auto suggest search query when you type anything, and it’s a good place to start the primary search. You can create a list of keywords using this technique & use SEMRUSh or Google keyword planner to check the search volume for all the keywords.

Keyword density is a complex topic. This Wiki article will give you a fair idea of how keyword density is calculated. Depending on the target keywords, (long tail or short tail), you maintain a particular percentage of keyword density. When bots crawl your page, they can determine from the density that which particular keyword page should rank for.

Keyword targeting is important but stay away from keyword “stuffing”, which is the overuse of keywords on a web page, as this will ultimately be harmful to your ranking.

Different SEO ninjas have different ideas about keyword density, but your main keyword should not be more than 2% of the article length.  I try to keep it between 1-1.5%, along with related search terms or that are known as LSI keywords. You can learn about LSI Keywords here & here is a free LSI keyword finder tool.

Do remember, you can target more than one keyword on a blog post or a page. I would suggest don’t keep it more than three as; if your content is of high quality, you will rank for indirect long-term keywords.

What does keyword stuffing do?

Stuffing your articles with keywords is never a good idea. Overuse of keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google penalizes for this action, as spiders are alerted to the fact that you are trying to trick the system by using lots of keywords many times. This can affect your ranking.

So be wise when you select the number of keywords you are using for SEO. Particularly since Google Panda, I highly recommend that you stop taking SEO actions that do not appear to be natural. If you are not sure about your SEO practices, use our free forum to ask a question.

Meta title, meta description and meta keywords:

Now you have searched for a perfect keyword, and you are delivering it into a post or a page. Try also to use that keyword as part of the title of the post.

One additional tip: Try not to use numbers in your permalink, because in the future if you want to extend the article by adding plugins or sites or additional information, your number will no longer make sense.

Adding a relevant meta description will give more insight about your page to search engine bots. I suggest that you use your keyword in your meta title, meta description and meta keyword field along with an H1 tag. Also, try to write more SEO friendly articles by using H1, H2, and H3 tags. However, don’t overuse heading tags, as improper headings and too many H2 or H3 tags can lead to a negative ranking.

Still not convinced?

Here is a post that I wrote as a guest blogger on another blog, using target keywords “Google Panda Penalty“. Read and analyze the post, and you will realize the extent of the on-page optimization I have done to make this post reach the number 1 position in Google. The article is very detailed, and I’m sure it will help you to learn to write better SEO optimized articles.

What next?

Now that you are aware that keywords play an important role in SEO, your first task is to find 5-6 profitable keywords for your next post. You can use the Google Keyword Tool, SEMRUSH  or any other online tool. Here is the updated list of best Keyword research tools. Write a post on your target keyword, and use any of these Google keywords rank tracker sites and keep track of your keyword positions.

If you find the information useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

Satish Kumar

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