Articles by "Amazon"

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Showing posts with label Amazon. Show all posts

How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund – It doesn’t matter if you belong to India or USA in case, this guide will teach you in a step by step manner about How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund. Following this, you’re kindly requested to please don’t miss any of the below mentioned steps.

Thus, today I will show you how to do it on both the Amazon app and the Amazon website. Let’s first begin with the Mobile Android/ iOS application. msnTarGet.com

Open the Amazon mobile app. Once the app is open, tap on the menu button on the top left. Then tap on Your Account button. On the account page, tap on the Prime Membership.How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund

How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund

How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund
How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund
On the Prime Page, scroll down until you see the button saying do not continue, tap that. Now scroll to the bottom and choose I do not want my benefit.

Now on the next page, scroll down and tap end my membership. And, now finally tap on Cancel my membership. MobAsk.com

Your membership will now be cancelled, but you can still use Prime until your current billing period has ended. This is how you do it on the website as well.

Go to the Amazon web page, log in to your account. Click on your account button and choose your Prime Membership from the drop down list.

On the left sidebar, click on Do Not Continue button. Click on I do not want my benefits and then proceed with the same steps as mentioned above for the website.

So, this is enough for the steps you needed to follow to cancel your Amazon Prime Membership. Now, please check these – 10 Amazon Prime Benefits You Might Not Be Using. SoAs.in

1: Same day or One Day Delivery – In addition to the free two day shipping option, Amazon offers to its Prime Members in selected areas. You can now get free Same Day or One Day Shipping on selected orders over 35$.

If the order is under 35 I member pay only 5.99$ per order. A full list of the program terms and details are on the Amazon Site.

2: Lending Library – Kindle owners lending library prime members can borrow one book from the Kindle owners lending library each calendar mug this benefit is not available for all Prime Members.

As it is only available on the Kindle e-Readers Fire Tablets and Fire Phones. If you have one of these devices, you have access to hundreds of thousands of titles with no due dates.

3: Kindle firs – Here is a prime perk that most of you can take advantage of as it only requires that you have the Kindle reading app installed on your device.

It’s not exclusive to devices that are owned by Amazon. The Kindle first programme allows Prime Members to rent one free ebook a month.


Before that book’s original release date, Kindle first is great, if you want early access to popular books. 4: Twitch Prime – As many of you gamers know, Twitch is a popular live-streaming video platform, which is a subsidiary of Amazon. Fun2Ind.com

As an Amazon Prime member, with twitch Prime, you can get big savings on games and accessories which also includes advanced access to lightning deals.

5: Prime Photos – Many of you are aware that as a prime member that you can get unlimited photo storage in the Amazon Cloud, there is also an option of less expensive photo prints, calendars and even cards delivered to you through photo storage by using the Amazon Prints.

6: Digital Credits – There may be times when you are not in a rush to have your order delivered to you.

We know this sounds crazy, we usually want our purchases as quickly as possible. If you have the patience, you can select the no rush shipping option and most often you can get credit on your account in this.

For example, if I choose the free no rush shipping option, I can get a 5 dollar reward for the prime pantry, which is their benefit that offers groceries and other household products in everyday package sizes.

If you choose the no rest shipping option frequently, those rewards can add up quickly.

7: Amazon prime Card – Amazon Prime Store Card as an Amazon Prime Member you can also sign up for the Amazon prime store card.

If approved, you can earn 5 per cent back on anything you purchase from Amazon.

I am not an advocate of running up the credit card debt. But if you are someone who pays off your balance each month, this can save you a lot of money.

8. Prime Music – A lot of you are aware of and are using Prime video, but some of you may not be aware that Amazon has a music service called prime music.

That’s included with your membership. It has about 2 million ad free and on-demand songs. It has a curated playlist.

Or you can create your own playlist as well. It also offers offline playback with unlimited skips. msnTarGet.com

It doesn’t have the selection that music services like Spotify Add. But, at least you don’t have to spend any extra money to use.

9. Audible Channels – Audible, which is owned by Amazon, offers Prime members free access to audible channels.

Audible channels have a rotating selection of on-demand podcasts in several categories which include talk shows, news, comedy shows and many more.

Another benefit within audible for Prime Members is the ability to access a streaming version of audible audiobooks to access either of the audible services, you must download the audible app on Android iOS Windows 10 or on your fire device.

10: Prime Reading – Last but not least, Prime reading, it works a lot like Netflix, you get an unlimited reading of books magazines and comics in several categories.

It also includes books with audible narration. Prime reading is free for Prime members with the Kindle App on iOS and Android.

There are even more Prime benefits that you can take advantage of with Amazon that was not mentioned in this guide of Fun2Ind.com.

Hopefully, with the end of this guide, all your major queries related to How To cancel Amazon Prime Membership India, cancelling amazon prime on the app, cancelling amazon prime free trial 2019, managing prime membership, cancelling amazon prime video and amazon prime login etc. will be successfully answered.

Also, in the comment box below, please let us know about your expertise views on Is the $99 Amazon Prime Membership Really Worth It For Millennials? But, still in case you’re left with any query regarding How To Cancel Amazon Prime Membership/Subscription (India/USA) With Refund, please let us know in the comment box below.


  • Google brings Smart Reply to Hangouts Chat, The feature uses machine learning to propose relevant responses.
  • Walmart buys Art.com to take on Amazon in home decor. Art.com will continue to operate as a standalone online storefront.
  • Amazon's cashierless Go stores may come to an airport near you. It has reportedly requested meetings from several US airport operators.

Google brings Smart Reply to Hangouts Chat (Amazon cashierless Go stores near airport and Walmart buys Art.com)

Google brings Smart Reply to Hangouts Chat

Google is incorporating its Smart Reply feature into Hangouts Chat, giving users up to three reply options that they can quickly select, edit and send. The company said the feature is backed by machine learning similar to what's behind Gmail's Smart Reply, adding that the move is part of its larger effort to bring these sorts of tools to all of G Suite. Google announced earlier this year that it planned to bring the feature to more chat apps.


Smart Reply is rolling out to Hangouts Chat users over the next couple of days. It's currently only available in English.

Walmart buys Art.com to take on Amazon in home decor

Google brings Smart Reply to Hangouts Chat, Walmart buys Art.com to take on Amazon in home decor, Amazon's cashierless Go stores may come to an airport near you
Google brings Smart Reply to Hangouts Chat, Walmart buys Art.com to take on Amazon in home decor, Amazon's cashierless Go stores may come to an airport near you
Walmart announced that it is planning to acquire Art.com, a major online retailer of art and wall decor. The art seller will continue to operate as a standalone online storefront, but some of the platform's more than two million products will be available through Walmart.com, Jet and Hayneedle. Walmart hasn't said if it will carry Art.com products in its physical stores.

The purchase is expected to be completed in early 2019, though no price was given. In addition to the company's products, Walmart is also getting its hands on Art.com's ArtView platform that allows shoppers to see what a product will look like in their home. The technology may be used so shoppers can preview other Walmart products as well. Walmart currently offers virtual looks at curated apartments, while retailers like Target and Ikea have full augmented reality offerings.

The purchase of Art.com marks a continuation of Walmart's online retailer spending spree. Since spending $3 billion to acquire Jet.com in 2016, Walmart has scooped up a number of smaller e-commerce companies including women's clothing shop ModCloth, men's clothing outlet Bonobos, outdoor gear seller Moosejaw, footwear retailer ShoeBuy and home furnishing company Hayneedle.

Amazon's cashierless Go stores may come to an airport near you

Google brings Smart Reply to Hangouts Chat, Walmart buys Art.com to take on Amazon in home decor, Amazon's cashierless Go stores may come to an airport near you
Google brings Smart Reply to Hangouts Chat, Walmart buys Art.com to take on Amazon in home decor, Amazon's cashierless Go stores may come to an airport near you
Airport shopping is mostly about perfumes, booze and overpriced electronics, but that could soon change. Amazon has reportedly inquired about installing its cashierless Go stores at several US airports, according to Reuters. Emails from a public records request revealed that Amazon asked for meetings with managers at San Jose and Los Angeles international airports and received a positive response. "I am looking forward to moving forward with the Amazon Go technology at the airport," wrote one airport IT manager.

An unnamed source said that Amazon was trying to figure out how to get into airports and assigned a business development employee to the task. Officials said that Amazon would have to go through the same competitive bid process as any company to become a concessionaire, however.

It's not clear how profitable Amazon Go could be at airports. Employees would need security clearances, and retail space tends to be at a premium. What's more, airports are often publicly run, so all of the terms and conditions would be publicly available -- something that Amazon may not be crazy about.

Even if Go stores ran at a loss, however, it could be well worth it for Amazon. "It would gain an opportunity to expose Go to travelers that might otherwise never experience it," one anonymous individual told Reuters. "You'll be able to build broad awareness just being in a dozen of the best airports."

It could also be a boon for travelers: No matter how you might feel about Jeff Bezos' company, it does tend to have a broader selection and better prices than most stores. You'd probably be looking at food and electronics rather than Hermes cologne or Crozes Hermitage wine, however.

Xiaomi currently is India’s favorite brand. The company sells the highest number of smartphones in the country with some of the bestselling devices.

Xiaomi devices already offer value for money specs, but what if you can get these best selling devices at a lower price? Several Xiaomi devices are up for sale at multiple online sales.

Here are some of the best deals you can get on Xiaomi devices at Mi Super Sale, Flipkart Big Diwali Sale and Amazon Great Indian Festival.

Xiaomi Diwali Sale: Best Deals On Mi.Com, Amazon, Flipkart!

Xiaomi Diwali Sale: Best Deals On Mi.Com, Amazon, Flipkart!
Xiaomi Diwali Sale: Best Deals On Mi.Com, Amazon, Flipkart!


Redmi Note 5 Pro | Mi Super Sale & Flipkart Big Diwali Sale

The best selling mid-range Xiaomi superstar, the Redmi Note 5 Pro will be available at Rs 12,999 at the Mi Super Sale and Flipkart Big Diwali Sale. The base variant of the Note 5 Pro is originally priced at Rs 14,999.

Xiaomi Mi A2 | Mi Super Sale & Amazon Great Indian Festival

The Mi A2 is now available at Rs 14,999 down from its original price of Rs 16,999. There’s a flat Rs 2,000 discount on the dual-lensed camera smartphone at the Mi Super Sale and Amazon Great Indian Festival.


Poco F1 | Mi Super Sale & Flipkart Big Diwali Sale

The Xiaomi entry-premium flagship Poco F1 will be available at an additional Rs 3,000 off on exchange of an old OnePlus smartphone. The offer is available on the 128GB variant, with a maximum discount of Rs 14,900 on exchange with any device.

Redmi Y2 | Mi Super Sale & Amazon Great Indian Festival

The dual-lensed Redmi Y2 is available with an additional Rs 5,00 flat discount. The smartphone is now available at Rs. 9,499 at Mi Super Sale and Amazon Great Indian Festival excluding bank discounts.

Mi LED Smart TV 4A | Mi Super Sale & Flipkart Big Diwali Sale

The 43-inch version of the Mi LED Smart TV 4A will be available at a flat 1,000 discount at the Mi Super Sale and Flipkart Big Diwali Sale. The Mi TV will be available at Rs 21,999 down from its original price of Rs 22,999 at the respective sales.

Mi Band 3 | Mi Super Sale & Amazon Great Indian Festival

The newly launched Mi Band 3 is now available at Rs 1,999 at Mi.com and Amazon India. You can avail additional discounts via wallet or bank card at the at Mi Super Sale and Amazon Great Indian Festival.

Redmi 6 Pro | Amazon Great Indian Festival

The newly launched Redmi 6 Pro is now available at a flat additional Rs 1,000 off on exchange at the Amazon Great Indian Festival. There’s also a flat 10 percent additional instant discount with HDFC Bank cards.

Redmi 6 | Flipkart Big Diwali Sale

The 64GB variant of the budget dual-lensed Redmi 6 will be available at a flat Rs 1,000 at the Flipkart Big Diwali Sale. You can also avail an additional 10 percent additional instant discount with SBI credit cards.

If you have been planning to buy a laptop this festive season, it’s raining offers both online and offline. Sellers run offers, deals and massive discounts on a wide range of devices.

Upgrading to a new laptop at a budget price does make sense during this period.

Even if you are first time buyer, the festive season has one of the best offers on laptops. To make it easy for you to pick the best one in the market, here’s our list of the best budget laptops you can buy this Diwali.

Buying Laptop This Diwali? Here Are The Top 7 Laptops On Amazon, Flipkart!

Buying Laptop This Diwali? Here Are The Top 7 Laptops On Amazon, Flipkart!
Buying Laptop This Diwali? Here Are The Top 7 Laptops On Amazon, Flipkart!

Dell Inspiron 3565

This Dell Inspiron laptop is a great option for everyday use. The laptop has all the important internals including the latest hardware. It has a sturdy build and will last long.
  • Full HD 15.6-inch display
  • 7th-gen AMD Dual Core A6 APU
  • 4GB RAM
  • 500GB HDD
  • Ubuntu
  • USB 2.0
  • USB 3.0
  • HDMI
  • 3-in-1 card reader
  • ODD
  • Ethernet



Asus VivoBook X507

The laptop has been launched recently has some fairly good features at this price. The laptop would be a good option for everyday use backed by some hardware.
  • 6th-gen Intel i3 Processor
  • 4GB of DDR4 RAM
  • Full HD 15.6-inch display
  • 1TB of HDD storage
  • Fingerprint sensor
  • USB 2.0
  • USB 3.0
  • HDMI
  • Ethernet



Lenovo V110

A budget Lenovo laptop, the V110 could be a great option for daily usage. The laptop comes with all the required necessities and functions.
  • 2.4GHz AMD A6-9210 processor
  • Full HD 15.6-inch anti-glare screen
  • 4GB RAM
  • 1TB HDD
  • USB 2.0
  • USB 3.0
  • HDMI
  • Ethernet
  • Full-sized keyboard
  • Rotable flexible 180-degree hinge


Asus EEEBook Flip

If you are someone who wants to have a trendy laptop, this convertible Asus EEEBook Flip could be your go-to option. Its portable and has a good battery backup.
  • 11.6-inch touch display
  • 1.60GHz Intel Celeron N3050 processor
  • 2GB DDR3 RAM
  • 64GB eMMC storage
  • USB 3.0
  • Micro HDMI port
  • 360-degree design
  • Tab, tent & laptop mode
  • Windows 10
  • Battery life of 7-8 hours


Lenovo Ideapad 320

The Lenovo Ideapad 320 is a good budget laptop given its top processor and performance. Its affordable and a value for money option.
  • 15.6-inch HD screen
  • 1.8GHz AMD E2-9000 APU
  • 4GB RAM
  • 1TB HDD
  • USB 2.0
  • USB 3.0
  • HDMI
  • AMD Radeon R2 graphics
  • Windows 10
  • 5-6 hours of battery



Asus VivoBook E203NAH

If you are someone who has to take his laptop everywhere you go, this Asus VivoBook ultra-portable laptop would be very helpful. It has all the important functions in a small package.
  • 11.6-inch display
  • 7th-gen Intel Celeron dual-core processor
  • 2GB DDR3 RAM
  • 500GB HDD
  • Windows 10
  • 10 hours of battery life
  • USB 2.0
  • USB 3.0
  • HDMI

HP 15-bg007AU

The only HP laptop in the list, this computer is a powerful budget option. Good at multitasking, the device works well with any condition thrown at.
  • 7th-gen AMD quad-core A6-7310 APU Processor,
  • Radeon R4 graphics memory,
  • 4GB RAM
  • 500GB SATA HDD
  • USB 2.0
  • USB 3.0
  • HDMI
  • 15.6-inch HD screen
  • Backlit keyboard
  • Windows 10


Which laptop will choose this Diwali? Do let us know by commenting right here!

Bharti Airtel has made the most significant change its users have been asking for for a long time. Airtel starts offering free Amazon Prime subscription worth Rs 999 with its Rs 399 postpaid plan as well. Earlier, the telco offered the free subscription for Amazon Prime with the myPlan Infinity Postpaid plans priced above Rs 499, but now, the Rs 399 plan has joined the list. Besides this move, Airtel did not make any changes to the existing Rs 399 postpaid plan which still offers 40GB data per rental, unlimited voice calls and 100 text messages per day. Airtel users on the Rs 399 postpaid plan can also carry forward the data benefit up to 200GB/500GB.

Bharti Airtel Starts Offering Amazon Prime Subscription With Its Rs 399 Postpaid Plan

Bharti Airtel Starts Offering Amazon Prime Subscription With Its Rs 399 Postpaid Plan
Bharti Airtel Starts Offering Amazon Prime Subscription With Its Rs 399 Postpaid Plan

Bharti Airtel Rs 399: Postpaid Plan Benefits and Details

Airtel has been offering the Rs 399 postpaid plan for a long time, but very recently, it revised the plan to take on Vodafone’s RED 399 postpaid plan. After the recent revision, the Rs 399 myPlan Infinity Postpaid plan of Airtel is providing 40GB of data (20GB standard and extra 20GB data every month for one year), unlimited voice calls to any network within India and 100 SMS per day for the entire rental period. Additionally, Airtel users can enjoy free access to Airtel TV and Wynk Music, along with free Rs 51 Amazon Pay Gift Card. Starting today, Airtel users on the Rs 399 postpaid plan can also be able to redeem free Amazon Prime membership worth Rs 999 for one year. Notably, Airtel is also providing Rs 50 discount every month for six months with this postpaid plan. This essentially means that you can get the plan at Rs 349 every month.

How to Redeem Amazon Prime Membership?

If you’re on the Airtel’s Rs 399 postpaid plan, you can follow the below steps to avail the free Amazon Prime membership. Fire up the Airtel TV app or My Airtel app. If you haven’t downloaded these apps yet, then download them first for free from the Google Play Store or Apple App Store. After downloading, if you want to redeem via Airtel TV app, you’ll see a banner on the home screen asking you to redeem the benefit which comes bundled with your postpaid plan.

In the My Airtel app, Airtel has created a new menu called ‘Airtel Thanks‘ and all the benefits associated with your postpaid/prepaid plan will be visible under that menu itself. Right after opening the My Airtel application, you can see the Airtel Thanks banner, click on it and you’ll see the Amazon Prime membership option. Follow the on-screen steps to redeem one-year of Amazon Prime subscription for free.

Vodafone, BSNL Also Offering Amazon Prime Subscription

This move from Bharti Airtel could be to retain its postpaid base and also to add more users on board to increase the ARPU. Airtel’s move is largely due to the pressure from Vodafone and BSNL. Back in April this year, Vodafone revamped its entire RED range of postpaid plans to provide double data benefit and during the same revision, the UK-based telco started offering Amazon Prime subscription to its users even with the Rs 399 postpaid plan. Except for the Rs 299 plan, all the Vodafone RED postpaid plans ship with free Amazon Prime membership for one year.

And very recently, state-run telco Bharat Sanchar Nigam Limited joined the list and is currently providing free Amazon Prime subscription of Rs 999 for one year with its postpaid plans priced at Rs 399 and above. And to no one’ surprise, Airtel has started providing free Amazon Prime subscription worth one year with its base postpaid plan.

Amazon Prime Membership: Benefits and Details

Launched back in December 2016, Amazon Prime membership is the company’s premium scheme which can be availed for Rs 999 for one year. Amazon Prime users usually get access to any major sales ahead of others, and free and faster shipping on many items. Users will also get free access to Amazon Prime Video and Amazon Music to watch and enjoy music.

How To Change Delivery/ Shipping/ Billing Address In Amazon/ Flipkart – ALLTECHBUZZ media team doesn’t know whether you’re acquainted with this or not but in 2017 alone, Amazon – Online Shopping, retailer and e-commerce company has sold over 5 Billion (or five lakh crores) items. Now, undoubtedly one can say Amazon.com is really – The Everything Store. Similarly, you may also have ordered something or the other on Amazon or Flipkart online shopping websites.

How To Change Delivery/ Shipping/ Billing Address In Amazon/ Flipkart

How To Change Delivery/ Shipping/ Billing Address In Amazon/ Flipkart
How To Change Delivery/ Shipping/ Billing Address In Amazon/ Flipkart

And, situations may have arisen where you were intended to find the simplest possible answer for not-so-hard queries like “How To Change Delivery/ Shipping/ Billing Address In Amazon/ Flipkart.” Delivery address changing scenario is required mostly in these two cases.

Case 1: You still haven’t ordered your item, presently you’re in Cart menu on Amazon/ Flipkart mobile application or website and Amazon is showing your old address as a suggestion to delivery address where you live no more. If stuck in such kind of situation, the answer is probably the simplest, just below the place where you address is available, Amazon and Flipkart has a link to click with anchor text as “Change Delivery Address.” Following this, you can easily enter and save your new office or home address directly in Amazon and Flipkart both.

And, at last, the Case#2: Supposedly, you’ve pre-booked or ordered the item on Amazon or Flipkart. And, suddenly you didn’t remember and left the delivery address following the reasons such as going out on weekends if elected office as a delivery address then office closed at the weekend, in the market at the moment and “OUT FOR DELIVERY” messaged reached to you etc.

This case is also not too hard to conquer. What you will have to do is just open the Amazon App or website or Flipkart App and website, thereafter go to “Your Orders” page on the e-commerce portal. Further, you can click on “Track Package button” and thereafter check the delivery address. If you wish to change the delivery address, even a few minutes earlier when a delivery boy reaches out to you, it’s possible.

Find on your screen where an address is written. Now, make sure to click on the link given below that showing “Deliver to Another Address.” Further, you can enter the address where you want an item to be delivered. Possible cases have it to be left with your neighbour or with your nearby relatives etc.

As of now, Amazon is providing one of the best E-Commerce online shopping experience in the world. Flipkart is indeed a competition to the Amazon. But, on the other hand, Amazon delivery services are getting better day by day. At present, Amazon has also enabled the ONE-DAY delivery system which will make it KING of e-commerce soon. Flipkart has to have deep thoughts on the amazing progress of Amazon.

Amazon and Flipkart have now become of the most valuable e-commerce companies on the Planet Earth. These just remains in the headlines for most of the times that is “Why Amazon.com shares fell as much as 10.1% today” and “Amazon is tanking after earnings – experts weigh in” and “This money flow chart shows that Amazon and Netflix are in dangerous territory.”

And, the latest news related to Amazon like “Stock News Today: Amazon earnings Fuel more tech selling” and “This is why Amazon’s revenue – growth slowdown may actually be a good thing” and “Fitbit needs to decide if Amazon is Friend or Foe” and “Amazon’s competitors are catching up, says former Toys R Us CEO” and “Microsoft on track to pass Amazon in Market Cap after earnings reports” and “Microsoft Overtakes Amazon as second-largest company by market revenue.”

Same is a kind of case with Flipkart as well. Which is recently acquired by the Wallmart company. Flipkart also remains in the headlines throughout the day such as for “Flipkart, Amazon sale: Best laptops you can buy under Rs 60,000 during festive online sales” and “Here’s how you can buy iPhone SE at just Rs. 1,999 during Flipkart Festive Dhamaka Days sale.”

And, the latest news related to Flipkart like “Flipkart Festive Dhamaka Days Sale Live: How To Buy Nokia 6.1 Plus for Rs. 999” and “Flipkart Festive Dhamaka Days sale live: How to buy Nokia 5.1 Plus for Rs 749” and “Which Is the best phone to buy during Flipkart, Amazon sales?” and “How to buy the Moto G6 at just Indian National Rupees 2249 during Flipkart Festive Dhamaka days sale” and “How to buy the Xiaomi Redmi Note 5 Pro at Rs. 1299 during Flipkart sale” etc.

If you’re still having any queries related to How To Change Delivery/ Shipping/ Billing Address In Amazon/ Flipkart, then please ask your question using the comment box below. Our experts will answer soon. Also, don’t forget to go through below provided links of just below –

Soon after Amazon announced ‘Wave 2’ for another Great Indian Festival, Flipkart announced its next Festive Dhamaka Days Sale during the same period.

Once again Flipkart and Amazon will go against each other for a flagship sale face off.

The Walmart-owned company will host its Festive Dhamaka Days Sale from October 24 to October 27, while Amazon Great Indian festival is scheduled from October 24 to October 28.

Both the companies will follow a similar manner of offerings again. Bank offers, extra wallet cashbacks, no-cost EMI, extra off on exchange, early access for Flipkart Plus and Amazon Prime members and much more.
Flipkart Festive Dhamaka Days & Amazon Great Indian Festival: Top Deals Out!
Flipkart Festive Dhamaka Days & Amazon Great Indian Festival: Top Deals Out!


Flipkart Festive Dhamaka Days Sale: Top Deals, Bank Offers & Cashbacks

The Flipkart Festive Dhamaka Days will have all the deals starting from the first day, unlike Big Billion Days. The e-commerce company has tied up with a number of banks and credit providers to offer instant discounts and cashbacks at the Flipkart Festive Dhamaka Days.

Users can avail instant 10 percent discount with Axis Bank debit and credit cards
EMI via debit cards
No-cost EMI via all major credit cards & Bajaj Finserv cards
Online payment cashback offers
PhonePe cashback
Flipkart Plus Members will get access to top deals from October 23, 9 PM.
The upcoming Flipkart Festive Dhamaka Days will have offer deals and discounts across all product categories.
  • 70 percent discount on TVs and appliances
  • Up to 50 percent discounts on Smartphones
  • 38,000 electronic appliances from over 500 brands will be up for sale at the Flipkart Festive Dhamaka Days
  • Additional exchange and no-cost EMI options
  • New product launches
  • Up to 80 percent discount on over 3 crore products
  • Up to 90 percent discount on Flipkart’s own branded products
  • The Flipkart Festive Dhamaka Days start on October 24 (October 23 for Flipkart Plus members) and will continue till October 27.

Amazon Great Indian Festival ‘Wave 2’: Top Deals, Bank Offers & Cashbacks

After a huge success, Amazon India announced a return of its ‘Great Indian Festival’. The Amazon Great Indian Festival is returning again from October 24 and will run till October 28. Amazon will offer instant discounts with banks, cashbacks with Amazon Pay, No-Cost EMI and more.
  • Extra 10 percent back on ICICI and Citibank cards.
  • Customers recharging their Amazon Pay balance with more than Rs 5,000 will get additional Rs 250 back.
  • No-cost EMI via all major credit cards & Bajaj Finserv cards
  • Online cashback offers
  • Amazon Pay cashback
  • Amazon Prime Members will get early access to top deals
  • Customers in Bengaluru, Delhi NCR, Mumbai and Hyderabad will get delivery in 2 hours

The Wave 2 of the Amazon Great Indian Festival will have offer deals and discounts across multiple product categories.
  • Top deals on bestselling smartphones
  • Up to 90 percent off and an additional 15 percent Amazon Pay cashback on Amazon Fashion
  • Up to 80 percent off an extra 10 percent Amazon Pay cashback on Home and Kitchen products
  • Up to 60 percent off on TVs
  • Up to 80 percent off on appliances
  • 70 percent  off on Alexa built-in devices
  • New product launches
  • Kindle eBooks starting at Rs 19
  • Kindle Unlimited at Rs 1,499

The return of Amazon Great Indian Festival starts on October 24 (October 23 for Amazon Prime members) and will run till October 28.

Also: Flipkart & Amazon Clocked $2 Billion Plus In Revenue

Reportedly both Walmart-owned Flipkart and Amazon India have chucked in more than $2.3 billion in revenue during the Flipkart Big Billion Day sale and Amazon Great Indian Festival last week. Flipkart claimed that it had over 70 percent share of entire Indian e-commerce during the day Big Billions Day sale.

As per a RedSeer consulting report, Flipkart had more than half of GMV for the entire e-commerce industry during those five days of the sale. Flipkart and Amazon had a 62-38 share in the face off.

Interestingly Amazon India strongly disputed the figures saying their gross sales nearly doubled from the last year’s Great Indian Festival sale, and Amazon has a higher share.

The Amazon India spokesperson said that the RedSeer reports are speculative and lack robust and credible methodology.

Flipkart has stayed ahead of Amazon all these years, but the company has worked hard through to match the capabilities. The Dussehra version of the Amazon Great Indian Festival has Prime sign-ups crossing 3X, 60 percent new customer sign-ups and 99 percent orders from pin codes across India in just 4 days.

We will have to wait till the official figures are out by the next quarter. Stay tuned for further updates!

There’s a captivating race on in the word of technology at the moment. Google and Amazon are going all out to get customers in becoming ‘smart’ by purchasing their Google Home and Amazon Echo smart speakers respectively. While Amazon has had an edge in terms of first mover advantage, Google is playing catch up. We used the Amazon Echo and Google Home smart speakers to see how they stack up against each other. Here’s the comparison between the two smart speakers
Google Home and Amazon Echo: Which one to buy?
Setting up process: Both are equally good A steady Wi-Fi connection and a smartphone are the pre-requisites for using either of the devices. Without either of the two both the Amazon Echo and Google Home are worthless. For Google Home, you need to download the Home app whereas for Amazon Echo, you need to download the Alexa app. The setup process is nearly the same: connect the phone to the Echo or Home through Wi-Fi. You will then need to follow the simple steps to setup the device. Both devices are easy to set up but in our experience the Echo took considerably longer to set up than the Google Home.
Surprisingly, we did try the Amazon Echo Spot – the newest speaker by Amazon – and it connected in a jiffy compared to the Echo. Some points to remember: for Google Home, you need to be within four feet of the Wi-Fi router to get it up and running. No such thing is required for the Amazon Echo. The Google Home works only when you use two wakeup commands, “Ok, Google” and “Hey, Google”. For the Echo, you can say Alexa, Amazon, Echo and even Computer to get it going.
Design and controls: Amazon Echo is better In terms of design, both devices have gone minimalistic and kept thing simple. While the Google Home has a peculiar shape and comes in white colour – though the bottom fabric can be changed – the Echo has a cylindrical shape. The Google Home has capacitive touch buttons with LED lights in ‘Google’ colours – looks classy for sure. The Amazon Echo is more ‘flashy’ as it has LED lights that are powered every time you wake the device. On top of the Echo, there are the volume buttons, microphone button and another button for other commands. Google has kept it simpler – and better – as there are no buttons on the top of the device. Just tap the surface of the Google Home to increase or decrease volume.
There’s a button switch off the microphone which is on the rear side of the Google Home. The Echo is definitely heavier than the Google Home but that’s moot point as neither of the devices work without being connected to a power socket. So, portability isn’t an option with these smart speakers. Both Amazon Echo and Google Home can be connected to other speakers through Bluetooth. The Amazon Echo gives you an additional option of connecting another device through a 3.5-mm port which is lacking in Google Home.
Sound quality and audio performance: Google Home is better In terms of sound quality and audio performance is hands, the Echo has a slight edge over Google Home as it is certainly louder. Even when it comes to voice recognition, the Echo is better equipped as it has seven far-field microphones inside it for better recognition. The Google Home’s audio performance is much better. The voice texture is good as is the bass response when compared to the Echo. The Echo is certainly louder but lacks the finesse and almost every song you play sounds pretty same as it doesn’t manage instrument separation very well. As far as playing music is concerned, both devices support third-party apps such as Gaana and Saavn. While Amazon has a treasure trove of music on its Amazon Music, Google has the option of Google Play Music.
Smart assistants: Google Home has a slight edge It’s a bit tricky to judge these devices on the performance of their AI-based voice assistants. We asked the same questions to Amazon Echo and Google Home and got a mixed bag of responses. For example, we asked the Amazon Echo “Alexa, remind me to watch the Manchester United match at 9pm”. At 8.56, there was a reminder that buzzed on the Echo. With Google Home, we gave the same command and got a notification reminder on the smartphone also. Both devices are equally capable of setting alarms and answering basic questions, telling jokes (they aren’t funny ones)play music on command. Having said that, the Echo does a better job of playing regional music as it understands other languages better than Google Home – as of now.
Google Home has a big advantage that it has the backing of Google’s powerful ecosystem, so its Assistant is certainly smarter. Having said that, if you are deep into Amazon’s shopping, music and Prime – then the Echo has the edge. Google Home also has the added advantage of Chromecast as you can ask it to play videos on YouTube or stream content from Netflix. The Echo, surprisingly, doesn’t have support for its Fire Stick at the moment.
Amazon Echo vs Google Home: Both are good We tried certain smart devices – like the Philips Hue bulb --with the Echo and Home and both worked smoothly. It’s fun to ask the speakers to dim the light or brighten it. While the ecosystem of smart products is still very limited, do keep in mind that these devices cost a lot. Their functionality is not in doubt and both the Echo and Home do a fine job of managing it.
Which is the better choice? Depends on what you prefer Like most devices, both the Amazon Echo and Google Home have their share of pros and cons. Google Home has an edge over Echo in terms of its bigger and powerful ecosystem. Not to forget, that one is more invested in Google than one is Amazon – at least at the moment. If you’re an online shopper and Amazon is your go to website, then the Echo is the perfect buy as it really eases the whole process. As standalone music devices, the Amazon Echo is louder than the Google Home.
Amazon Echo’s voice recognition is also better than the Google Home but in terms of overall audio performance, the latter offer a superior experience. At the moment, Amazon might have had a head start on Google but simply for the fact that one is more reliant on the search giant, gives the Home a slight edge. Having said that, the Echo is a powerful device that won’t let you down either. In the end, the choice will come down to what appeals most as both devices are reliable and powerful.

April 24, 2018 ,
Amazon Will Now Deliver Your Packages... Right to Your Car
Amazon latest perk ... free delivery to your car. The Seattle company said Tuesday that it has begun delivering packages in 37 cities to Prime members who own newer General Motors or Volvo vehicles. Deliveries via the Amazon Key In-Car service are available to Prime members with 2015 year or newer Chevrolet, Buick, GMC or Cadillac vehicles with GM's OnStar connected-car service, and those with a 2015 or newer Volvo vehicle with an active Volvo On Call account.
Amazon Prime customers need to download the Amazon Key app. From there, they can link their connected car and start their Amazon orders. No additional hardware or devices are required. Packages will be placed in cars parked in publicly accessible areas like a customer's home or workplace, and then secured.
On the day a package is scheduled for delivery, customers can use the Amazon Key app to check if they've parked within range of the delivery location. The app also provides notifications with the expected 4-hour delivery time window and notifies customers when the delivery is on its way and the package has been delivered. Customers can track when their car was unlocked and relocked through the app, where they can also rate the experience. "Receiving a package securely and reliably in your car, without you having to be there, is something we think many people will appreciate," said Atif Rafiq, chief digital officer at Volvo Cars. "This mix of car and commerce is starting the next wave of innovation and we intend to be at the forefront."
Amazon said that it will include more locations and more vehicle makes and models over time. The announcement of the in-car delivery service follows Amazon's introduction of the Amazon Key program last year that lets the people delivering packages into the homes of customers who opt in. To check eligibility and to sign up for Amazon Key In-Car, visit amazon.com/keyincar. Shares of Amazon and General Motors rose slightly before the market open. Affiliate links may be automatically generated - see our ethics statement for details.

April 24, 2018 ,
Amazon Said to Be Working on Robots for Your Home
Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer. Now Amazon.com is working on another big bet: robots for the home. The retail and cloud computing giant has embarked on an ambitious, top-secret plan to build a domestic robot, according to people familiar with the plans. Codenamed "Vesta," after the Roman goddess of the hearth, home and family, the project is overseen by Gregg Zehr, who runs Amazon's Lab126 hardware research and development division based in Sunnyvale, California.
Lab126 is responsible for Amazon devices such as the Echo speakers, Fire TV set-top-boxes, Fire tablets and the ill-fated Fire Phone. The Vesta project originated a few years ago, but this year Amazon began to aggressively ramp up hiring. There are dozens of listings on the Lab 126 Jobs page for openings like "Software Engineer, Robotics" and "Principle Sensors Engineer." People briefed on the plan say the company hopes to begin seeding the robots in employees' homes by the end of this year, and potentially with consumers as early as 2019, though the timeline could change, and Amazon hardware projects are sometimes killed during gestation. An Amazon spokesperson said the company doesn't comment on "rumours and speculation." It's unclear what tasks an Amazon robot might perform. People familiar with the project speculate that the Vesta robot could be a sort of mobile Alexa, accompanying customers in parts of their home where they don't have Echo devices.
Prototypes of the robots have advanced cameras and computer vision software and can navigate through homes like a self-driving car. Former Apple executive Max Paley is leading the work on computer vision. Amazon has also hired specialized mechanical engineers from the robotics industry. The project is different than the robots designed by Amazon Robotics, a company subsidiary, in Massachusetts and Germany, people familiar with the project say. Amazon Robotics deploys robots in Amazon warehouses to move around goods and originated as a company called Kiva Systems, which Amazon acquired in 2012 for $775 million (roughly Rs. 5,100 crores).
The promise of domestic robots that offer companionship or perform basic chores has tantalized the technology industry for decades. Nolan Bushnell, the founder of Atari, introduced the three-foot-tall, snowman-shaped Topo Robot back in 1983. Though it could be programmed to move around by an Apple II computer, it did little else and sold poorly. Subsequent attempts to produce useful robotic servants in the US, Japan and China over the years have performed only marginally better. iRobot Corp.'s Roomba, which only does one thing - vacuum - is the standout in the field and has sold more than 20 million units since 2002. The company's shares fell as much as 8.6 percent on Monday, the biggest intraday decline since early February. More recently, Sony and LG Electronics have shown interest in the category. In January at CES, LG showed off a robot called Cloi in a demonstration that failed multiple times. Sony demonstrated a new version of a robotic dog called Aibo, which it sold a version of until the mid-2000s after first unveiling the concept about 20 years ago. It doesn't do much other than bark (although Aibo has been programmed to play soccer). The canine bot also costs $1,800 (roughly Rs. 1.19 lakhs), or about the same price as a real dog from a breeder.
Advances in computer vision technology, cameras, artificial intelligence and voice activation help make it feasible for Amazon to bring its robot to the marketplace. The retail giant has shown itself willing to partially subsidize the costs of its devices for Prime subscribers who buy more products and subscribe to services through its gadgets. That could also make such a product more affordable for mainstream consumers in the future. The consumer robot market will be worth about $15 billion (roughly Rs. 1 lakh crores) a year by 2023, according to an estimate from Research and Markets, which would be up from about $5.4 billion this year.

April 20, 2018 ,
Amazon Alexa Blueprints Launched to Let Users Create Personalised Alexa Skills
Amazon on Thursday rolled out a new set of tools called Alexa Skill Blueprints, which lets users create custom responses for the smart assistant. The e-commerce giant is providing users with a set of simple templates that help in creating personalised experiences for Alexa within minutes by simply filling in the blanks. The Alexa skills a user creates are specially designed for personal use, and will only appear on the devices that are registered to the user's Amazon account. Alexa Skill Blueprints tool is only available for customers in the US at the moment.
There is no information on when Amazon might launch it in other parts of the world. This is despite Alexa hitting more markets lately, with Echo devices launching in India. Interestingly, this feature can be accessed by Indian users by switching the language setting to English (US). The Alexa Skill Blueprints available at launch include over 20 templates across categories like Fun & Games, At Home, Storyteller, and Learning and Knowledge. Each blueprint comes with pre-filled content that can be used as it is, or you can customise it according to your preferences. Amazon has designed the templates in a way that users can fill in some information that makes them personalised to their needs. There is no need to go through a series of complicated steps or programming as no technical knowledge is required.
With Alexa Blueprints, you can teach the assistant to answer a question a certain way, for instance, "Alexa, who is the smartest one in the family?" or create a custom command for the babysitter, such as "Alexa, open My Sitter". You can also use Skill Blueprints to create an interactive adventure story with a child as the lead character, for instance, "Alexa, start Anna's Story." The skills and responses you create with Alexa Skill Blueprints will be available instantly on the devices associated with the user's account. "Alexa Skill Blueprints is an entirely new way for you to teach Alexa personalised skills just for you and your family," explained Steve Rabuchin, Vice President, Amazon Alexa, in a statement about the launch. "You don't need experience building skills or coding to get started - my family created our own jokes skill in a matter of minutes, and it's been a blast to interact with Alexa in a totally new and personal way."

April 19, 2018 ,
Amazon Has More Than 100 Million Paid Prime Members Globally
Amazon might be the newest member of the Indian e-commerce marketplace, but in the United States, it’s one of the oldest ones. For the first time, Amazon has revealed its paid Amazon Prime Subscription numbers to the public. In a letter to shareholders on Wednesday, Jeff Bezos, the CEO of Amazon revealed that the company now has over 100 million paid Prime subscribers since the service launch 13 years ago. In the same letter, the company also revealed some numbers of Amazon India. Jeff Bezos stated that Amazon.in is the fastest growing marketplace in India, and the most visited site on both desktop and mobile, according to comScore and SimilarWeb.
The Amazon.in mobile shopping app was also the most downloaded shopping app in India in 2017, according to App Annie. Furthermore, Prime added more members in India in its first year than any previous geography in Amazon’s history. Prime selection in India now includes more than 40 million local products from third-party sellers, and Prime Video is investing in India original video content in a big way, including two recent premiers and over a dozen new shows in production. Amazon Prime Video in India has introduced several exclusive shows such as Inside Edge, Breathe etc.
Globally, in 2017 Amazon claimed that it shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year. In 2017, Amazon expanded Prime to Mexico, Singapore, the Netherlands, and Luxembourg, and introduced Business Prime Shipping in the US and Germany. The company also stated that Prime Day 2017 was its biggest global shopping event ever and during the same day, more new members have joined Amazon Prime than any other day in Amazon’s history. Talking about Alexa, Amazon says that Alexa-enabled devices are among the best-selling items across all of Amazon. Alexa now has more than 30,000 skills from outside developers and users can control more than 4,000 smart home devices from 1,200 unique brands with Alexa.
Besides, Amazon also sells tons of hardware devices, and it stated that 2017 was the best year for hardware sales at Amazon with customers purchasing tens of millions of Echo, Echo Dot and Amazon Fire TV Stick devices. Amazon recently expanded its Amazon Music service to the Indian market, but it didn’t reveal the numbers though. Also, Amazon did not reveal how many subscribers it has in India alone, but the number will be extremely good because Amazon is offering faster delivery service, Amazon Prime Video and Amazon Music service with a single Prime subscription at Rs 999 in India.

April 18, 2018 , , , ,
Amazon Quietly Introduces a Lite Web Browser for Android Users in India
Amazon now has quietly launched a lite web browser app for Android devices in India. The app called “Internet:: fast, lite and private” on Google Play is visible but not necessarily downloadable depending on your device. The browser has been sitting on the Google Play app store since March and has fewer than 1,000 downloads, according to data from app store intelligence firm Sensor Tower.
The app is currently available to users located in India users only and is compatible with devices running Android 5.0 Marshmallow and above. Like most lite apps the app is designed to consume less space on the device. It comes at 2MB in size and Amazon promises it to be “lighter than the competition”. That’s surely smaller than other browsers, including Chrome (21MB), Edge (54.5MB), Firefox (19.9MB) and Opera (14.7MB).
The app itself is a typical web browser that comes with a homepage that shows general news and updates apart from cricket news for its users. The browser app also offers tab previews and enables an automatic fullscreen mode. Besides, the app supports private tabs that allow users to hide their browser history in their devices. Amazon’s Internet app also promises privacy by not collecting private data or asking for unnecessary permissions from you on your phone. Notably, the Internet Lite web browser app isn’t the only “lite” app from Amazon. The company also released Amazon Kindle Lite, a basic e-book reading app which once again comes under 2MB of file size. In addition, it is designed to work with slower data speeds and in areas with unstable data connectivity.
Similar to Amazon’s efforts, Google and Facebook have also rolled out a suite of lightweight apps for emerging markets like India. Google launched its lite apps under the Go suite of apps which include the Google Go, Google Maps, Google Assistant Go, Files Go and YouTube Go which are available on PlayStore for all to download. Facebook also offers Lite versions of its apps, like Facebook Lite and Messenger Lite, to reach users with limited connectivity and access to data.

Amazon’s chat fiction app Rapids ties up with Amazon Studios with launch of ‘Signature StoriesToday’s kids aren’t just reading books. They’re also tapping and playing with interactive stories on tablets as preschoolers, then delving into instant messaging-like chat fiction apps as teens. Amazon’s entry in this space, Amazon Rapids, was announced late last year as a way to bring this style of interactive fiction to readers in the 5 to 12 age range.
The move could help Amazon gain ground in today’s increasingly competitive ‘chat fiction’ app market.
The company more recently introduced a new program called “Signature Stories” that aims to make its stories more appealing by integrating characters from TV shows kids already know and love.

Adults may not have heard of them, but chat reading apps are hugely popular on the App Store, across age ranges. For example, the number one free app in App Store’s “Books” category at present is chat stories app Hooked, which is closely followed by rival Yarn in spot #2, as well as Wattpad’s newer entry in the space, Tap, at #9. Other chat readers can also be found in the top 20.
The Rapids subscription service allows kids to read along with its stories with optional audio, and tap on words for help with pronunciation or definitions, in addition to tapping to reveal each new line of character dialog.

Rolled out just ahead of Comic-Con International last week, Amazon Rapids’ new Signature Stories program isn’t just leveraging kids TV IP – like kids’ characters themselves – from its participating partners; it’s also bringing in celebrity voice talent to narrate the new stories.

However, the program at launch is only rolling out with support from Amazon Studios, making the entire effort more of a cross-promotion between Amazon properties, for the time being. But Amazon is leaving the door open to future partners who want to find new ways to reach children in today’s digital age, where traditional book-reading now has to compete with apps, games and other mobile content.

Amazon Studios’s new original stories on Amazon Rapids feature characters from Amazon’s kids’ TV shows, including “Danger & Eggs,” and “Niko and the Sword of Light.” The former includes the celebrity voice talent of Aidy Bryant of Saturday Night Live, while the latter brings in Tom Kenny, who voices SpongeBob Squarepants.

These shows may not be the big-name kids’ brands that parents are familiar with – like Sesame Street, for example, or Disney – but assuming your household has Amazon Prime Video, there’s a good chance your kids will know of them. (I know we do.)

The stories themselves are also authored by the shows’ writers, extending the universe introduced by the series in a natural way.
While popular kids’ TV shows have historically translated into other merchandise like dolls, toys, books, and more, chat stories are something of a new frontier for studios and programmers.
Despite chat fiction apps’ current popularity, it’s unclear whether interaction stories will be a fad with a shorter shelf life, or if it represents a new way kids of the digital age will read for fun, in the longer term.

Amazon Rapids is a subscription service, which also includes a parent dashboard where mom or dad can check in on kids’ progress, as well as find information that will help them start conversations about what kids are reading. The service is available on iOS, Android, and Amazon Fire devices for $2.99 per month to start.

July 17, 2017 , ,
Trademarks show Amazon has sights on meal-kits, “single cow burgers” and other fast food options
Amazon has made no secret of its ambitions to expand into more fresh food services, from its own, homegrown efforts like AmazonFresh for groceries (first launched in 2013) and Amazon Restaurants for restaurant delivery (first launched in 2014), through to its most recent plan to acquire Whole Foods for $13.7 billion. In fact, the company has its sights set on a number of other culinary areas, such as the development of its own farm-to-table products, Blue Apron-style meal kits, and other food fixes to help it better tap the $800 billion grocery opportunity.
Last week, as we nosed around the various trademarks that have been registered by Amazon to see if we could find anything linked to a new messaging app we believe it is working on, we stumbled upon a number of food-related trademarks.
The filing is classically Amazon in its competitive boldness: it is dated July 6 — coming just days after Blue Apron’s rocky IPO. Blue Apron is down by 10.4 percent in trading this morning, very close to its lowest point.

Amazon this month filed a trademark (serial number 87517760) for “We do the prep. You be the chef,” which relates to a meal-kit service similar to the kind offered by Blue Apron and others.
Amazon describes the service simply: “Prepared food kits composed of meat, poultry, fish, seafood, fruit and/or and vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; Frozen, prepared, and packaged meals consisting of meat, poultry, fish, seafood, fruit and/or vegetables; fruit salads and vegetable salads; soups and preparations for making soups.”
It looks like we are not the only ones to have noticed this meal kit filing in the last few days.

It turns out that, in fact, company in the last seven months had registered at least two other trademarks for slightly shorter versions of the same meal kit concept. Respectively, serial numbers 87418923 and 87256976 for “We prep. You cook” and “No-line meal kits,” also relate to food-kit services along with marketing related to them. (We have not yet been able to find a filing for the actual brand name of such a service, or evidence of an actual launch.)

We have asked Amazon to comment on the trademarks, and we will update this post as we learn more.

A meal kit service in particular also provides some proof to rumors we’d been hearing that the company had plans to build a meal kit clone, a rumor that surfaced around the time that Blue Apron filed for an IPO and intensified with the news about Whole Foods.
In the meantime, the service would line up with other moves that Amazon has made in food, where it has developed services like delivery to rival existing, popular alternatives. Amazon puts a lot of instant pressure into the market when it decides it wants to do something: incumbents have gone through the sweat of building a base of users with a demand for a product, but once Amazon comes into the game, those incumbents are hard-pressed to compete with their bigger rival on price and logistics.
But if trademarks tell a kind of story, Blue Apron is not the only food service that Amazon has been slowly cooking up.

In all, there are 110 trademarks related to food filed by Amazon Technologies, with a strong theme of quick fixes.

Amazon also has been quietly developing its own lines of pre-made food aimed at people searching for more quality ingredients. The company has, for example, around 10 trademarks filed related to the phrase “single cow burger”.

This is something that Amazon has already started developing without much fanfare. A filing for another trademark, for “Some eat to live. We live to eat,” is the tagline for Wickedly Prime, a new brand of snack foods and other prepared aimed at foodies that Amazon quietly launched earlier this year. The range currently features tea, chips and soups.
To be clear, this is actually related to a product Amazon already offers, Wagyu beef burgers made from grass-fed cattle raised on a farm in California. “How many cows does it take to make one burger? Thanks to Amazon, just one,” the company writes in its marketing materials. “Our high-quality patties are made from one source and are available exclusively on AmazonFresh.”
Looking through Amazon’s food-related trademarks, it feels a little odd to see such a disproportionate amount of filings related to one single item, burgers. My theory: this is a testing ground for Amazon, which is watching these burgers to see how it might expand this kind of approach and branding into more pre-prepared items. In the future, Amazon would be able to source a wider range of products more easily, thanks to its ownership of Whole Foods, so food (and wine) could be the next frontier for Amazon’s expansion of its own-label products.

The focus on things like meal kits, snack items, and pre-made food also fits with Amazon’s push for its express Prime membership service and general focus on convenience. That ethos is summed up in several other food-related trademarks the company filed in December 2016 for “Grab good food” and “Good food fast.” Serial number 87256879 is quintessentially Amazon, very short and to the point: it is “Redefining fast.”

July 17, 2017 , ,
Amazon To Bring Its Own Messaging App Called ‘Anytime’ for iOS and Android
The messenger app segment is probably the second most heated after social media on both iOS and Android. The likes of WhatsApp, Google Allo, Telegram, Hike Messenger and Facebook Messenger are experimenting so much, that it doesn’t make sense for a company to butt in, unless the product is extremely unique.
Amazon has been surveying customers, asking them for their feedback on what they would like to see in a messaging app. This is a good way of getting into customers’ heads and seeing what they want to see in a messenger. Not every messenger app is complete in itself anyway.
However, a global e-commerce giant like Amazon cannot be happy without their presence in this space as well. The company is apparently working on its own standalone messaging app called ‘Anytime’ which is going to take on all others with some big features.

Features of Anytime

According to a leak by AFTVnews, Anytime will have basically everything other apps have – group calling, group chats, @mentions, video and photo filters, file sharing, chatting with businesses, GIF and emoji support, end-to-end encryption and a lot more.

Amazon has also confirmed that you will only need your name, and not your phone number for this chat service. This essentially means that either you’ll have to choose a username or you’ll be connecting on the app from other social media like Facebook, Google+ or Twitter.

The best feature will be a built-in assistant that can allow you to play games with friends as in Facebook Messenger, book reservations at restaurants, book a cab and listen to music with your friends. Since it is going to be a product by Amazon, it is also have the marketplace built right into the app, along with Amazon Pay. 
If at all Amazon decides to launch it in India, then I am sure it is going to have UPI integrated into its system. However, with so much information in one place, privacy is going to be a concern, but Amazon has it figured with encryption of bank account details and other important things. 
The main hurdle for this app will be resistance from users, who will not want to switch to something new now. Google launched Allo with the same intention but the company hasn’t been able to bring a lot of users to its platform, even though it had everything going for it. WhatsApp has been the favourite app for texts and continues to be the king.

If Amazon really has to kill it, then it has to think about getting into the mindset of customers. Either it will have to acquire a competitor or convince people to join the platform, which is going to take a lot of effort. Anyhow, it will mean more competition and hence more benefit to the users.

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Satish Kumar

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