2019 4G LTE 4G VoLTE 5G 7th Pay Commission Aadhaar Aarogya Setu Actor Wallpapers Actress Wallpaper Adriana Lima AdSense Ahoi Ashtami Airtel Airtel DTH Akshay Kumar Alcatel Alexa Rank Amazon Android Android Pie Android Q Anna university Antivirus Anushka Sharma apna csc online Apple Apps Army Army App Asthma Asus Atal Seva mirchpur Athletics Auto Auto Insurance Avengers Axis Bank Backlinks Badhajmi Bajaj Bang Bang Reloaded Bank Battery Bhai Dooj Katha Bhakti Bharti Bhumi Pednekar Big Bazaar Big TV Bing BlackBerry Blogger BlogSpot Bluetooth BoB Bollywood Boot Boxing Breathlessness Browser BSEH Bsnl Budget Budhvar Business buy Cable TV Camera Car Car Loan Card Less ATM Cash CBSE Celebrity CEO Chandra Grahan Channels Chest Pain Chhath chrome Clean WhatsApp Cache Common Service Centres (CSC) Mirchpur Hisar Haryana - Front of Jyoti Sen Sec School Mirchpur Comparisons Computer Coolpad Corona Couples Chatting COVID 19 COVID 19 HARYANA Credit Cricket Crime CSC Cylinder Dama Dard Deepika Padukone Defence Detel Dhanteras Diamond Crypto DigiLocker App DigiPay App Digital India App Digital Indian Gov Dish TV Diwali DNS setting Domain Donate Doogee DTH DTH Activation DTH Installation DTH Plans in India Dusshera E-seva Kender mirchpur Earn Money Education Electronics Email Entertinment Ex-serviceman Extensions Facebook Fatigue Festivals FlicKr Flipkart Foldable Smartphone Food Foursquare Funny Gadgets Galaxy Galaxy S8 Game Ganesh ganesh chaturthi Gas Problems Gastric Problem Gharelu Gionee Gmail God Google Google + Google Assistant Google Drive Google Duo Google Pixel Google Tez Google Voice Google+ Govardhan Puja GroupMe GST GTA Guide GuruSatsang Guruvar Hamraaz hamraaz app hamraaz app download hamraaz army hamraaz army app hamraaz army app download Hamraaz Army App version 6 Apk Happy New Year Hariyali Teej Hartalika Teej Harvard University Haryana haryana csc online HDFC Bank Headphones Health Heart Attack Heart Fail Heart Problems Heart Stroke Heena Sidhu Hello App Help Hernia Hindi History Hockey Holi Holi Katha Hollywood Home Loan Honor HostGator Hosting Hrithik Roshan HTC Huawei humraaz app iBall IBM ICICI Bank Idea Ilaj India India Vs China Indian Army indian army app Indigestion Infinix InFocus Information Infosys Instagram Insurance Intel Internet Intex Mobile iPad iPhone iPhone 8 IPL IRCTC iVoomi Janmashtami Japanese Encephalitis Javascript JBL Jio Jio GigaFiber JioMart JioRail JioSaavn Jokes Kamjori Karbonn Kareena Kapoor Kartik Purnima Karva Chauth Karwa Chauth Kasam Tere Pyaar Ki Katrina Kaif Kendall Jenner Keywords Kimbho Kisan Kisan Panjikaran Kodak Kumkum Bhagya Kushth Rog Landline Laptop Lava Lenovo Leprosy LET Lethargy LG Library of Congress Lifestyle Linkedin Lisa Haydon Livejournal Liver Cancer Loans Lockdown LPG Gas mAadhaar Macbook Maha Shivratri Makar Sankranti Map Market Mary Kom Massachusetts Institute of Technology Meizu Messages Mi Micromax Microsoft Military Power 2020 Mobile Modi Mokshada Ekadashi Money Motorcycles Motorola Movie msn Muscle Pain Music Myspace Narendra Modi Narsingh Jayanti Nature Naukri Navratri Nemonia Netflix Network News Nexus Nia Sharma Nokia Notifications Nuskhe OBC Ocean Office Offrs Ola Cab OMG OnePlus Online Opera Oppo Oreo Android Orkut OS OxygenOS Padmavati PagalWorld Pain Pain Sensation Pakistan PAN PAN Card Panasonic Passwords Patanjali Pay Payment Paypal Paytm PC PDF Peeda Pendrive Pension Personal Loan Pet Me Gas PF Phone Photo PHP Pila Bukhar Pinterest Pixel Plan PNB Bank Pneumonia PNR Poco Poster PPC Pradhan Mantri Kisan Samman Nidhi Pradhanmantri Kisan Samman Nidhi Yojna Pradosh Pragya Jaiswal Prepaid Princeton University Printer Priyanka Chopra PUBG Qualcomm Quora Quotes Race 3 Railway Rambha Tritiya Vrat RBI Realme Recruitment Redmi Relationship Reliance Reliance JioMart Religious Restore Results Review Rule Sai Dharam Tej Saina Nehwal Salman Khan Samsung Sanusha Satsang Video Sawan Somvar Vrat SBI Bank Script Sell SEO Serial Server Shabd Shahid Kapoor Shanivar Sharad Poornima Sharp Shiv Shopping Shreyasi Singh Shruti Haasan Signal Sim Smart Android TV Smartphones SMS Snapchat Social Software Somvar Sonakshi Sinha Sonam Kapoor Soney Songs Sony Xperia Space Speakers Specifications Sports Sql Stanford University State Bank of India Stickers Stomach Upset Story Sun Direct Sunny Leone Surabhi Sushant Singh Rajput Swadeshi Swas Rog Tata Sky Tax tec Tech Tech DNA TechDNA Technology Tecno Telegram Telugu Thakan Tiger Shroff Tiger Zinda Hai Tips Tiredness Tollywood Tool Top Trending People Trading Trai TRAI Rules for cable TV Trailer Treatment Trends True Things Truecaller Tubelight Tulsi Vivah Tumblr Tunes App Tv Twitter Typing Uber ulta chand Umang App University of Oxford UP Board Upay Upchar Update USA USB Vacancies Valentines Day Verizon Vertu Viber Video Videocon d2h Videos Vijayadashami Viral Bukhar Viral Fever Virat Kohli Virgin Visas Vivo VLE Vodafone Voter Card VPN Vrat Katha Vrat Vidhi Wallpaper War Wayback Machine Weakness WhatsApp WhatsApp Cleaner WhatsApp Status WhatsApp stickers Wi-Fi WiFi Windows Windows 10 Wipro Wireless WordPress workstation WWE Xiaomi Xiaomi Mi 6 Yeh Hai Mohabbatein Yellow Fever Yo Yo Honey Singh Yoga YotaPhone YouTube ZTE अजब-गजब की खबरें अपच अस्थमा आलस्य इलाज उपचार उपाय उमंग ऐप कहानियाँ कुष्ठरोग कोरोना वायरस गुरुसत्संग घरेलू जनधन जापानी इन्सेफेलाइटिस डिजिटल इंडिया डिजिटल इंडिया अप्प्स डिजिपे ऐप डिजीलॉकर ऐप थकान दमा दर्द निमोनिया नुस्ख़े पीड़ा पीतज्वर पीला बुखार पेट में गैस पैन कार्ड बदहज़मी भक्ति मांसपेशियों में दर्द लीवर कैंसर वायरल बुखार वोटर कार्ड शब्द सच्ची बातें सत्संग वीडियो समचार सीने में दर्द स्कीम स्वास रोग हर्निया हिंदी

Trademarks show Amazon has sights on meal-kits, “single cow burgers” and other fast food options

Trademarks show Amazon has sights on meal-kits, “single cow burgers” and other fast food options
Amazon has made no secret of its ambitions to expand into more fresh food services, from its own, homegrown efforts like AmazonFresh for groceries (first launched in 2013) and Amazon Restaurants for restaurant delivery (first launched in 2014), through to its most recent plan to acquire Whole Foods for $13.7 billion. In fact, the company has its sights set on a number of other culinary areas, such as the development of its own farm-to-table products, Blue Apron-style meal kits, and other food fixes to help it better tap the $800 billion grocery opportunity.
Last week, as we nosed around the various trademarks that have been registered by Amazon to see if we could find anything linked to a new messaging app we believe it is working on, we stumbled upon a number of food-related trademarks.
The filing is classically Amazon in its competitive boldness: it is dated July 6 — coming just days after Blue Apron’s rocky IPO. Blue Apron is down by 10.4 percent in trading this morning, very close to its lowest point.

Amazon this month filed a trademark (serial number 87517760) for “We do the prep. You be the chef,” which relates to a meal-kit service similar to the kind offered by Blue Apron and others.
Amazon describes the service simply: “Prepared food kits composed of meat, poultry, fish, seafood, fruit and/or and vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; Frozen, prepared, and packaged meals consisting of meat, poultry, fish, seafood, fruit and/or vegetables; fruit salads and vegetable salads; soups and preparations for making soups.”
It looks like we are not the only ones to have noticed this meal kit filing in the last few days.

It turns out that, in fact, company in the last seven months had registered at least two other trademarks for slightly shorter versions of the same meal kit concept. Respectively, serial numbers 87418923 and 87256976 for “We prep. You cook” and “No-line meal kits,” also relate to food-kit services along with marketing related to them. (We have not yet been able to find a filing for the actual brand name of such a service, or evidence of an actual launch.)

We have asked Amazon to comment on the trademarks, and we will update this post as we learn more.

A meal kit service in particular also provides some proof to rumors we’d been hearing that the company had plans to build a meal kit clone, a rumor that surfaced around the time that Blue Apron filed for an IPO and intensified with the news about Whole Foods.
In the meantime, the service would line up with other moves that Amazon has made in food, where it has developed services like delivery to rival existing, popular alternatives. Amazon puts a lot of instant pressure into the market when it decides it wants to do something: incumbents have gone through the sweat of building a base of users with a demand for a product, but once Amazon comes into the game, those incumbents are hard-pressed to compete with their bigger rival on price and logistics.
But if trademarks tell a kind of story, Blue Apron is not the only food service that Amazon has been slowly cooking up.

In all, there are 110 trademarks related to food filed by Amazon Technologies, with a strong theme of quick fixes.

Amazon also has been quietly developing its own lines of pre-made food aimed at people searching for more quality ingredients. The company has, for example, around 10 trademarks filed related to the phrase “single cow burger”.

This is something that Amazon has already started developing without much fanfare. A filing for another trademark, for “Some eat to live. We live to eat,” is the tagline for Wickedly Prime, a new brand of snack foods and other prepared aimed at foodies that Amazon quietly launched earlier this year. The range currently features tea, chips and soups.
To be clear, this is actually related to a product Amazon already offers, Wagyu beef burgers made from grass-fed cattle raised on a farm in California. “How many cows does it take to make one burger? Thanks to Amazon, just one,” the company writes in its marketing materials. “Our high-quality patties are made from one source and are available exclusively on AmazonFresh.”
Looking through Amazon’s food-related trademarks, it feels a little odd to see such a disproportionate amount of filings related to one single item, burgers. My theory: this is a testing ground for Amazon, which is watching these burgers to see how it might expand this kind of approach and branding into more pre-prepared items. In the future, Amazon would be able to source a wider range of products more easily, thanks to its ownership of Whole Foods, so food (and wine) could be the next frontier for Amazon’s expansion of its own-label products.

The focus on things like meal kits, snack items, and pre-made food also fits with Amazon’s push for its express Prime membership service and general focus on convenience. That ethos is summed up in several other food-related trademarks the company filed in December 2016 for “Grab good food” and “Good food fast.” Serial number 87256879 is quintessentially Amazon, very short and to the point: it is “Redefining fast.”
Labels: , ,

Post a Comment

[blogger][facebook]

MsnTarGet.com

Satish Kumar

Contact Form

Name

Email *

Message *

Powered by Blogger.